Margaret (Betsy) Heffernan, Mba Email & Phone Number

Ripon, WI, US

Ripon, Wisconsin

The people of Ripon first elected me to a three-year term to their Board of Education in April 2019. I was re-elected in 2022. It's an honor and a privilege to serve the children, educators and families of our community. Go Tigers!

Ripon, Wisconsin

• In collaboration with our Executive Leadership team, establish and drive a corporate editorial calendar that keeps our team members informed about company performance and how their daily work contributes to our success.
• Develop and manage a comprehensive, multi-channel advertising and public relations campaign to raise awareness about our career opportunities.
• Manage the company social media channels. Doubled the company social media following in two years by implementing a “snack-size” approach to storytelling that focuses on our team members and blends US and international.
• Oversee and develop content for all internal communication channels for the company which includes a complete redesign and rebuild of the company intranet in 2020.

• It was a privilege to tell the stories of the ThedaCare team members and their compassionate, expert care. In my role as Sr. Internal Communications Consultant for the largest employer in Northeast Wisconsin, I had a.
• Developed a digital internal communications strategy that emphasized strong visuals and the authentic, personal stories of the team members.
• Transitioned our print materials to email and web. Our open and click through rates exceeded benchmarks for healthcare and similar-size companies.
• Working with the leadership team, developed a strategy for video communication that leveraged our leaders' strong interpersonal skills, helped them connect and engage with our team members, and brought the mission to.
• Collaborated with colleagues throughout the organization to develop strategic plans and tactics that supported our system’s operational objectives and engaged and inspired our workforce.
• Monitored and evaluated communications to determine effectiveness and identify opportunities for continuous improvement using ThedaCare’s lean methodology.

• Oversaw a team of 17 that provided training, education and communications support for 750 customer service employees.
• Developed and maintained daily, weekly and monthly employee communications using a variety of electronic media. Worked with stakeholders across the company to ensure these communications were fully integrated into the.
• Developed and delivered classroom and Web-based training for multiple customer service occupations.
• Ensured that every team member was coached to achieve their fullest potential and to deliver excellent service to both our internal and external customers.
• Ensured excellence, consistency and accuracy in our business unit’s customer communications.
• Worked with teams throughout the business unit to assess their goals and develop communications and training to help them achieve their goals.

We Energies

• Responsible for ensuring excellent customer service for electric and natural gas customers on the north side of Milwaukee and the north shore suburbs.
• Oversaw the team that processed applications and designed electric and natural gas service for the center's service territory.
• Ensured that all customer deadlines were met and customers received timely information about their service installation.
• Provided coaching for employees to improve their customer service and communications skills.

Greater Milwaukee Area

• Oversaw the media relations staff for We Energies and Wisconsin Energy's non-regulated subsidiaries. Our staff handled daily inquiries about all facets of the corporation ranging from power outages to environmental.
• Oversaw the company's education outreach efforts. Our program targeted K-5th Grade children in our service area and sought to provide energy education combined with basic electric and natural gas safety information.
• Led team charged with planning and implementing the company's safety communications including advertising and media relations activities.
• Led communications supporting the Port Washington portion of the company's Power the Future plan. Received 2004 PRSA Paragon Award for Community Relations. Worked with other areas of the company to coordinate.

Greater Milwaukee Area

• Led media relations efforts to position and establish the company's new name and brand. Planned and executed multiple news conferences and media visits throughout the state for the initial rollout.
• Managed media communications for company's environmental initiatives including ground-breaking Cooperative Environmental Agreement between We Energies and the Wisconsin Department of Natural Resources.
• Increased visibility and awareness of company's renewable energy facilities and energy for tomorrow program. Results include recognition from Wisconsin Gov. Scott McCallum and Agriculture Sec. Jim Harsdorf, numerous.
• Led the company's communications team for Y2K. Milwaukee Journal Sentinel column singled out for praise as "the comforting voice of the Wisconsin Electric Power Company" and for "cool professionalism." Served on.

Milwaukee

• In addition to daily reporting assignments, anchored and assisted in writing the Sunday morning newscast. Covered a wide variety of issues including state and local government, news of the day, crime and courts, and.

Green Bay, Wisconsin Area

• Anchored, wrote and produced weekend newscasts. Covered general assignment beat weekdays.

Bachelor Of Arts (Ba), Communications

Master Of Business Administration (M.B.A.), Corporate Communications

Education record

Education record