• Delivered comprehensive marketing solutions catering to both the FMCG and service industries.• Launched product strategies and activations in collaboration with global brands, ensuring impactful market entry and brand positioning.• Planned and executed PR events in collaboration with media liaison and publishers (ATL/BTL).• Managed media budgets, ensuring alignment between media planning and purchasing to maximize campaign ROI.• Managed client accounts, overseeing invoicing, billing, and the development of presentation materials to support business development initiatives.

• Maintained stakeholder relationships and provided client services for marketing activities, social media strategy, campaign development with online & offline activation plan, and PR activities.• Assisted in the detailed planning of digital media campaigns across various channels, utilizing industry-standard planning tools.• Supported account managers in planning and developing presentation decks, tender submissions, and procurement activities.• Conduct market research and prepare ad-hoc reports as needed.