Mehmet Can Kelleci Email and Phone Number

Marketplace Central and Eastern Europe• Recruiting the right partners from fashion, accessories, beauty and home categories to the platform in line with customer expectations.• Determining the commercial growth actions of partners, implementing these action plans with periodic campaigns and tracking performance with the right commercial KPIs during/after the campaigns.• Designing growth, supply chain, operations and platform projects that will ensure the flawless functioning of the marketplace model.

Fulfillment Solutions Projects of International Marketplace• Creating the action and time plan of the process that enables the “Fulfillment by Trendyol” warehouse project to be implemented from scratch and coordinating with the relevant stakeholders for ensuring the proper execution.

FMCG - Foods & Beverages, Pet Shop, Health Care, Supermarket Chains • Leading the category team from the establishment of Supermarket category to the achievement of Turkey's e-commerce leadership with 50%+ market share.• Developing category strategies, optimizing category selection and product assortment and tracking commercial performance KPIs closely. • Also, implementing promotion plans which was designed by the category team and managed by 100+ partners from different sub-categories on website during campaign period.

FMCG - Foods & Beverages, Pet Shop, Home Care• Establishment of Supermarket category by setting strong relationships of global FMCG brands.• Developing recruitment strategies, optimizing category selection and product assortment.

• Managing e-commerce platforms including eBay (Gittigidiyor), Hepsiburada, Markafoni on behalf of market leader FMCG brands Procter&Gamble, Coty and Nutricia (Danone).• Developing strong relationships with platforms, conducting market analysis, identifying growth opportunities, implementing effective sales strategies in platforms to achieve sales targets and tracking commercial KPIs closely.