-Manage and develop business according to the company targets and strategies to ensure the sustainable business expansion, profitability and a leading position in the market-Manage the sales team and mechanical drives assembly center ( total 15 direct reports ) and stting objectives.-Bring in vision, strategy and business planning with full profit and loss responsibility-Optimize profitability by minimizing operating costs-Develop and expand business with sector specific solution partners like marine and cementCoordination of the existing distributors and solution partnersWin and manage big scaled turn-key projects especially in cement, pulp & paper and marine sectors.Maintain and develop customer contacts especially on executive levels.Build-up synergies with other divisions in order to ensure company's expansion

-As a member of the development team; responded to the power needs of clients such as Telecom Australia by designing equipments meeting the technical and cost constraints which are imposed by a competitive market.-Designed high current rectifiers and switched mode power supplies for telecommunications usage.Research ( including circuits and devices ) to ensure that the company's products reflect the best available technology in the market in terms of cost and performance.-Performed technical marketing support duties by providing prototype designs for costing purposes to tender responses by marketing personnel