As a disc jockey, I spend my time assembling my favorite music finds like pieces of a puzzle to craft a cohesive, diverse set for the audience of WXYC 89.3 FM. My best sets are ones where I find a common thread to weave together tracks that, at first glance, seem unrelated. I see it as an exercise in creative problem solving — how can I get from Santa Cruz bluegrass to French Caribbean cabaret to British synth-punk within my allotted two hours?College radio taught me not to shy away from a challenge. As GM of WXYC 89.3 FM, UNC Chapel Hill’s student-run radio station, I managed simultaneous projects resulting in a 23.2% YOY increase in New DJ applicants, a 30.35% reduction in DJ absences, and $6.6K+ in profits. I loved incorporating ideas and frameworks from my coursework to motivate my team and the DJ body.Now, I’m looking for a full-time job where I can combine my strategy skills, business acumen, and creativity to solve problems and tell stories that resonate. My background in social media marketing, project management, graphic design, and audio/video production has prepared me well for a career of impactful work. I’m always open to chatting about whatever ad/PR crisis is in the news currently (I probably have a thought or two) or what music you’ve been jamming to lately. Feel free to reach out to me at mollehoran@gmail.com.
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Student DjWxycChapel Hill, Nc, Us -
Radio Disc JockeyWxyc Aug 2019 - PresentChapel Hill, Nc, Us• Curate 2-hour weekly setlists, broadcasting to 900 square miles in the Triangle area.• Conduct weekly research within WXYC's collection of 70,000+ albums to expand and diversify my music knowledge while drawing connections between a diverse array of genres, artists, and time periods.• Mentored 6 new DJs, providing recommendations and additional training, to guide their learning and familiarize them with the WXYC community. -
General ManagerWxyc May 2022 - May 2023Chapel Hill, Nc, Us• Managed 150+ DJs and 8-person management team for the first radio station to simulcast over the internet, w/ ~70 shows/semester and 24/7 programming• Optimized hiring and onboarding practices to interview 100+ candidates and hire 17-20 new DJs/semester• Ideated and launched "Radio Isn't Dead" campaign, resulting in 23.2% YOY increase in applicant volume• Reduced DJ absences by 30.35% through implementation of new attendance policies -
Outreach ManagerWxyc May 2021 - May 2022Chapel Hill, Nc, Us• Booked ~2 events/month (public and private), net profit of up to ~$2K for public events.• Designed marketing plans and associated promotional materials for public events, attracting turnouts of 750+ individuals.• Established sense of community and boosted organizational buy-in by resurrecting DJ event schedule after COVID-19 pandemic.• Coordinated w/ artist management to conduct, publicize, and broadcast interviews w/ up & coming artists.• Revitalized ticket giveaway schedule by negotiating w/ local venues to run ~5 giveaways/wk• Guided team of 3-5 DJs assisting with Outreach Activities to increase DJ body involvement. -
Design/Research AssistantUnc Lineberger Comprehensive Cancer Center Jul 2022 - Dec 2022Chapel Hill, North Carolina, Us• Created 200+ artificial social media posts, 150+ actors, and 500+ replies for use in a research study examining the effects of cancer misinformation on social media. -
Sales AssociateUrban Outfitters Aug 2018 - May 2022Philadelpia, Pa, Us• Connected with customers through interactions on the sales floor with a consistent match rate above 90%.• Picked and packaged 300+ units for online orders daily during peak holiday season, 100+ year-round.• Styled forms in intimates, women's, and men's departments and kept accessory displays up to date. -
Women'S Accessories Department Team LeadUrban Outfitters May 2019 - Aug 2019Philadelpia, Pa, Us• Collaborated with SBL, VM, and WACC Manager to enact departmental changes & drive weekly sales. • Organized WACC backstock for both ease of use and summer inventory prep. -
Housewares Department Team LeadUrban Outfitters Mar 2019 - May 2019Philadelpia, Pa, Us• Oversaw a daily staff of 4-10 through daily operations with conversion of up to 40%.• Analyzed weekly sales data to inform floorset changes and drive sales. • Trained sales associates in a variety of areas; POS, MPOS, Fitting Room procedures, Stock training. -
Women'S Department SpecialistUrban Outfitters Oct 2018 - Mar 2019Philadelpia, Pa, Us• Executed full-store inventory 4x (Jan 2019-2022) and half-store inventory 1x (July 2019), working with both sales floor and backstock merchandise.• Oversaw a daily staff of 4-10 through daily operations with conversion of up to 40%. -
Graphic Designer And PhotographerLimeaid Sep 2020 - Jan 2022• Designed promotional graphics to accompany articles on Instagram and the LIMEAID website for 1000+ readers. • Planned and executed photoshoots for publication on the website and social media channels. -
Marketing InternRevival Recordings Jan 2021 - Sep 2021Wake Forest, North Carolina, Us• Increased weekly website visitors by 20% over first two months.• Designed Instagram Spark AR Filter to promote label roster, garnering 1K+ impressions in first week post-release.• Conducted and analyzed market research on a weekly basis. -
Marketing And Promotions InternMotorco Music Hall Aug 2016 - Apr 2019• Conducted 3 simultaneous email campaigns to extend marketing reach, with conversion of up to 30%.• Launched a promotional campaign consisting of 90+ posts per month on Facebook & Twitter.• Created and maintained spreadsheets for social media analysis and booking activities.
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Design And Marketing InternJobalo May 2017 - Sep 2017Chapel Hill, Nc, Us• Designed promotional materials distributed to 20+ local businesses and 11k website viewers.• Revamped biweekly email campaigns sent to 500+ users.
Molly Horan Skills
Molly Horan Education Details
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Unc Kenan-Flagler Business SchoolBsba -
Unc Hussman School Of Journalism And MediaAdvertising/Public Relations -
University Of North Carolina At Chapel HillMedia And Journalism (Advertising/Public Relations Focus)
Frequently Asked Questions about Molly Horan
What company does Molly Horan work for?
Molly Horan works for Wxyc
What is Molly Horan's role at the current company?
Molly Horan's current role is Student DJ.
What schools did Molly Horan attend?
Molly Horan attended Unc Kenan-Flagler Business School, Unc Hussman School Of Journalism And Media, University Of North Carolina At Chapel Hill.
What skills is Molly Horan known for?
Molly Horan has skills like Social Media, Facebook, Marketing, Twitter, Data Analysis, Retail Sales, Customer Service, Microsoft Excel, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe Lightroom.
Who are Molly Horan's colleagues?
Molly Horan's colleagues are Sritha Chilumula, Kamaya Hartley, Robert Hall, Doni Palma-Roberto, Will Minor, Raven Lamptey, Zane Alsebai.
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