Ankur Mehra

Ankur Mehra Email and Phone Number

Managing Consultant @ Mastercard Data & Services
Mumbai, MH, IN
Ankur Mehra's Location
Mumbai, Maharashtra, India, India
About Ankur Mehra

- 15+ years in marketing leadership across fintech, digital payments, and retail, driving growth in high-impact markets across South Asia, Singapore, and Hong Kong- Expert in omni-channel strategy and digital marketing with a focus on customer acquisition, retention, and maximizing lifetime value across both online and retail channels- Proven track record in leading data-driven campaigns, including high-engagement digital and social media initiatives, KOL collaborations, and CRM-based customer journeys- Significant achievements in diaspora and catchment marketing; recognized for transforming Singapore retail into Western Union’s largest revenue market globallySkilled in tactical pricing and market penetration strategies, leveraging insights for optimized customer reach and engagementExperienced in building loyalty programs and deploying marketing automation (SFMC, Power BI) to drive retention and scale across digital-first and traditional channelsStrategic leader with a deep understanding of multicultural markets, adept at aligning marketing initiatives with organizational and global business goalsWho I look upto:Vito Corleone, Bobby Axelrod & Radhika Gupta

Ankur Mehra's Current Company Details
Mastercard Data & Services

Mastercard Data & Services

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Managing Consultant
Mumbai, MH, IN
Website:
westernunion.com
Employees:
12747
Ankur Mehra Work Experience Details
  • Mastercard Data & Services
    Managing Consultant
    Mastercard Data & Services
    Mumbai, Mh, In
    View
  • Western Union
    Head- Retail Marketing & Gtm | South Asia | Singapore & Hong Kong
    Western Union Nov 2022 - Present
    Mumbai, Maharashtra, India
    View
  • Western Union
    Head- Retail Marketing & Gtm | South Asia
    Western Union Nov 2021 - Nov 2022
    Mumbai, Maharashtra, India
    View
  • Moneygram International
    Global Merchandising & Agent Engagement Manager - Asia Pacific, Middle-East & Africa
    Moneygram International Mar 2018 - Oct 2021
    Mumbai Area, India
    - Part of the Global team to ensure consistent brand visibility across 70+ countries in key strike zones- Assist the team by generating cost effective Merchandising solutions to increase ROI - Conceptualize Engagement and Loyalty programs for key agents to increase overall Agent productivity- Ensure Global brand and communication consistency - Collaborate with Revenue and Regional Marketing on setting priorities basis location productivity and avg. Volumes- Facilitate key negotiations with Global vendors basis country objectives and regional strength- Conceptualize Global Tool-Kits (Online/Offline) to ensure smooth implementation of visibility and engagement programs
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  • Moneygram International
    Marketing Manager (Digital/Retail), South Asia
    Moneygram International Apr 2016 - Mar 2018
    Mumbai Area, India
    - Building upon the core strategy for scaling up business through franchise of 20+ relationships a network of more than 100K across India, Bangladesh, Nepal and Sri Lanka - Drive revenue for MoneyGram’s cash-to-cash, cash-to-account and cash-to-wallet business in the region - Formulating, tracking & maintaining the marketing plan for ATL, BTL, and Digital initiatives by liaising with media & creative agencies - Connecting & working cross functionally with counter parts across regions & ensuring alignment with integrated marketing plan - Leverage ICC and cricket in the region as a part of the Global sponsorship initiative. - Designing & implementing media campaigns for the brand / product & service, working on multi-media mix that ensures maximum reach
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  • Dishtv
    Marketing Manager- Subscriber Communication And Vas
    Dishtv Sep 2009 - Apr 2016
    Mumbai Area, India
    - Part of the team that successfully launched DTH operations in 2009 - Managed a team of 4 within Marketing- Promoted 3 times in a span of 6 years- Played a key role in successful launch of World’s First Satellite range of products and India's first 4K DTH service in the world- Recognized for managing sponsorship of Kings XI Punjab in 2012 and Mumbai Indians in 2013-15 in the worlds largest T20 Cricket League, Indian Premier League (IPL)- Directed the entire gamut of campaigns for FC Goa franchise for the inaugural Indian Super League (Football) including marketing strategy & execution, branding & positioning, market research & analysis, strategic alliances and product positioning- Played a key role in driving successful launch of VAS & Subscriber Marketing for Videocon d2h through strategic partnerships with OTT players and content aggregators- Successfully launched 10 channels and developed 100 hours of own content on the platform- Was responsible for managing the Pan India retail network of 200K agents
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  • Essel Group
    Marketing Intern (Fun Republic)
    Essel Group Mar 2008 - May 2008
    Mumbai Area, India
    - Studied the effect of various stakeholder groups on the multiplex business in India.- Research included key stakeholders such as Retailers, Media houses, Production and distribution houses and Financial institutions.- Was mentored by Anand Moorthy and Anand Vishal, veterans in the multiplex business
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Ankur Mehra Skills

Marketing Management Below The Line Advertising Corporate Branding Key Account Management Retail Account Management Business Development Market Research Vendor Management Competitive Analysis Team Management Integrated Marketing Merchandising Strategy Media Planning Marketing Project Planning Creative Direction Management Public Relations Television Mis Marketing Strategy Brand Management Analysis Sponsorship

Ankur Mehra Education Details

Frequently Asked Questions about Ankur Mehra

What company does Ankur Mehra work for?

Ankur Mehra works for Mastercard Data & Services

What is Ankur Mehra's role at the current company?

Ankur Mehra's current role is Managing Consultant.

What schools did Ankur Mehra attend?

Ankur Mehra attended Pune University, H.r. College Of Commerce & Economics, Delhi Public School, Ahmedabad, Army Public School, Nehru Road, Lucknow.

What skills is Ankur Mehra known for?

Ankur Mehra has skills like Marketing Management, Below The Line Advertising, Corporate Branding, Key Account Management, Retail, Account Management, Business Development, Market Research, Vendor Management, Competitive Analysis, Team Management, Integrated Marketing.

Who are Ankur Mehra's colleagues?

Ankur Mehra's colleagues are Nichoel Rowe, Jefferson Dixon Sterling, Anne Sophie Bonneton, Moe Sett Thwin, Kathy Cuevas, Xie Yutong, Ibtissam Choukri.

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