An out-of-the box thinker with a proven track record of launching new concepts and businesses. He is currently looking at bringing his multi-faceted experience to brands and start-ups. He is interested in helping businesses build brand strategy and help businesses navigate the digital world through product creation and investments.His professional career has spanned 25 +years with 18 years in the Indian Media & Entertainment industry working on leading brands and ideas across Advertising, Marketing, Distribution, Sales, Business Development, Branding and Fund Raising for Broadcast brands, OTT, Feature Films. An INSEAD Alumnus, he has worked with leading brands like Star TV, Channel [V], Ten Sports, Nimbus, UTV, Reliance Adlabs and Cinestaan in the Indian Media and Entertainment industry. He is passionate about Interactive Digital Platforms and feels that an Digitally Integrated Content Model is the way forward for brands businesses globally.His last few assignments have been in leadership roles which includes dealing with other business leaders and building strategic commercial and creative partnerships. He is also passionate about grooming the next generation of brand builders and spends some time as visiting faculty at leading educational institutes. You can reach him on mohit.mehra@insead.edu