• Drawing the macro roadmap of company's business development• Optimizing current company's businesses models by revising operation, cost and revenue models• Evaluating new business opportunities, assessing and writing business plans and feasibility studies• Formulating the strategy and the vision of the new payment products• Designing and analyzing payment application solutions, and defining their POPs and PODs

• Developing an annual operational plan for organizational units and setting performance goals based on the OKR framework• Seasonal evaluating and controlling of the performance of the organization and organizational units• Implementing an integrated environmental monitoring system and compile quarterly reports• Reviewing the bonus allocation model for better exploitation of the performance monitoring system• Carrying out strategic studies in the field of Wealthtech to determine the business lines of the organization• Participating in the evaluation of cooperation and investment projects within fintech scope

• Designing an organizational performance evaluation system based on the annual operational plan of organizational units• Monthly monitoring of key performance indicators of organizational units• Participating in developing the organization's B2C strategy and conducting a survey to identify customer behavior and studying business competitors• Establishing a comprehensive task management system in the organization with the cooperation of an external contractor• Providing periodic reports and decision-making case reports to the organization's key stakeholders

• Planning and implementing digital marketing strategies and campaigns directed for B2C customer acquisition and retention• Analyzing business digital data for CRO and improving customer experience• Devising annual company revenue budget and assistance in dynamic pricing and developing revenue management system• Managing the process of conducting and implementing the annual market developments plans and programs• Analyzing insights to determine industry and consumer trends• Reporting in the field of sales, marketing, and customer behavior to the top manager level• Collaborating with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site

Planning, developing, promoting and creating content for E-learning education system through "massive open online course" based on social media platforms