- Leading a team of 10+ people across digital marketing, customer service and operations- Growing e-commerce sales & profitability through performance marketing, influencer marketing, social media, email, SMS & WhatsApp- Running ad campaigns on Facebook, Instagram, Google, YouTube & TikTok- Strategizing brand loyalty by increasing LTV/CAC every month- Making marketing and sales strategies pre and post-launch along with go-to-market calendars- Devising strategies to improve customer experience across different touchpoints- Working with the tech team to develop website functionalities or any customer solutions

- Creating email marketing campaigns to generate sales in the US market- Assisting in lead generation from interior designers and architects

- Directing and developing videos on prominent events and artists in Pakistan- Creating travel content in Pakistan, both in pictorial and video format- Engaging and incentivizing the community by planning activities and partnerships with external parties

- Working with SMEs primarily in the clothing and beauty industry and assisting in their performance marketing, social media and influencer marketing strategies- Developing strategies to scale sales month-by-month

- Developed and designed the website to market the brand to lawyers and business owners- Developed content for case studies and other marketing collateral- Worked on content distribution strategy across the board

- Leading product development and improvements- Running campaigns through Shopify Ads to increase app downloads- Developing lead generation strategy through B2B marketing on Intercom- Engaging and interacting with customers on Intercom- Providing social media and digital advertising assistance to clients

We are a full-service digital media agency and we creatively use data to rock your social media, online advertising, web design, email marketing, media outreach and video production game.

- Covered major tech events in Pakistan- Wrote about latest developments in the digital marketing universe- Critically analyzed major innovations in the Pakistani e-commerce industry- Managed its Facebook & Twitter Ad Campaigns- Conducted business development to gain new advertisers

- Managed over $100k in online advertising campaigns on Facebook & Google for various retail brands including Maria B, Bareeze, BeechTree, Leisure Club, Levi's, Minnie Minors, Ittehad, Kayseria etc.- Optimized ads for ROI on Facebook, Google Adwords, Instagram, Qwaya, Adroll & Perfect Audience- Designed email marketing campaigns to increase sales for these retail brands- Made marketing and sales strategies pre and post-launch- Led web design improvements via results from digital analytics tools like CrazyEgg- Conducted search engine optimization of all the websites- Maintained the company's own web presence on Twitter & LinkedIn- Conducted digital media outreach for all the clients- Reported and analyzed the digital media performance of all brands on a daily, weekly & monthly basis

- Managed Akhuwat's web presence on Facebook, Twitter, Instagram, Pinterest, Tumblr, LinkedIn, Google+, Flickr, Vimeo & YouTube.- Ran advertising campaigns on Google Adwords, Facebook & Twitter- Designed and developed Akhuwat's new website on WordPress- Managed PR and media for Akhuwat on its events- Created web content for Akhuwat on a regular basis- Designed marketing campaigns for fundraising and donations- Reported and analyzed the digital media performance of Akhuwat

- Communicated Civic Innovation Lab's story to the media- Managed Code for Pakistan's Facebook and Twitter channels- Created Email Marketing Campaigns for Code for Pakistan- Blogged regularly for Code for Pakistan- Designed and created content for Civic Innovation Lab's website- Worked with Technology for Pakistan Initiative to conduct hackathons in Lahore- Brought coders, data analysts, marketers, designers and users together to create civic solutions

- Wrote weekly reviews of latest Hollywood movies for its blogs- Produced Op-Eds on various social and religious issues

- Wrote Op-Eds on contemporary issues in the Pakistani society- Reviewed latest Hollywood movies and documentaries - Analyzed and critiqued latest non-fiction books

- Covered latest tech events in the country- Wrote reviews of latest innovations in the digital industry- Critiqued popular myths in the online marketing world

- Conducted SEO for posts ready to be published- Formatted and published all the posts on WordPress- Collaborated with team members on Podio

- Managed Active Shehri's Facebook, Twitter, Google+ & LinkedIn accounts- Created content for the website- Prepared pitches for investors- Conducted marketing campaigns for Active Shehri online

- Won ADP the Google Grant worth $10,000 of advertising money per month- Managed all its seach marketing campaigns in Google Adwords- Prepared and executed marketing campaigns on Facebook- Worked on the evaluation of education and water projects and determined whether they are eligible for funding or not- Conducted PR for ADP when it re-branded itself with the tagline 'Smart Giving'

- Managed DRF's Facebook and Twitter handles- Created Content for DRF's latest campaigns- Liaisoned with the print media to provide coverage to DRF's events- Designed Hamara Internet's website and prepared content for it

- Managed social media for various B2C brands- Conduct online advertising campaigns on Google Adwords- Created content strategy for retail and tech brands- Regularly updated B Solutions' own blog on marketing and technology

- Prepared content plans for social media marketing of various retail brands- Conducted advanced analysis of the digital marketing performance of various brands via Google Analytics and Meltwater- Developed website strategies along with wireframes for new brands

- Assisted the instructor in preparing tests and quizzes for the students- Maintained the academic record of all students in Excel- Marked the assignments and quizzes of the students

- Produced frequent content on technology, startups and marketing- Liaisoned with potential media partners to summon advertising- Set up Google Adsense for monetization- Designed the entire blog and customized it via HTML & CSS