Business Diversification Strategy & Pilot Implementation, 2023Global|Local Benchmarking || Business Modelling || Operating Model Design ||New Market Entry• Devised Non-Fuel Retail (NFR) strategy to drive business growth through extended core offerings for leading Oil Marketing PSU• Evaluated & piloted 8 themes out of 35+ basis global benchmarking, to enhance customer engagement and improve asset utilization• Built INR 900 Cr. business case by analysing 21k+ fuel stations for fuel sales, area affluence & open space to identify target locations • Revamped C-Store Operating Model detailing Store Format, CVP, Assortment, Planogramming, Branding, Demand Generation• Demonstrated stakeholder management by collaborating with 5+ teams to operationalize 20 C-Store pilots in 10 months' time• Executed BTL activations for 10 stores to uplift sales by 10% MoM• Improved profitability of 5 stores by 15+% by regular sales tracking, demand generation activities, cost optimization & product mix change• Created future roadmap & C-Store manual for 1000 store national scale-up along with organization structure & RACI recommendations• Forged pan India alliances with leading organizations in Retail, E-Commerce, POS Software and Coffeehouse franchise domainEBITDA Enhancement & Operations Improvement, 2022Value Chain Assessment || Competitor Benchmarking ||Financial Modelling• Proposed 9.1% EBITDA increase by identifying 6+ improvement areas in sugar value chain & target KPIs basis peer benchmarking• Developed financial models with 8-year projections of P&L Statement, Cashflow Statement and Balance SheetERP Cost Benefit Analysis, 2022• Projected ~INR 150 Cr. bottom-line improvement by ERP upgrade through enhanced efficiencies in manufacturing & procurement• Identified SAP S4/HANA synergies by conducting stakeholder interviews & current state assessment of core business processes

Project Co-Leader | Devised Beta Testing Group Strategy | Identified Consumer Persona• Initiated BSC Insider Club to build 500+ strong community of beta product testers• Performed psychographic segmentation, designed onboarding communication strategy

Channel Development | Growth Strategy | Process Standardization | Agency Management | Collateral Development• Formulated product upsell growth strategy for flagship product by identifying 5+ areas of improvement via process journey mapping• Spearheaded multi-media training material creation for a workforce of 5k+ installers by collaborating with creative agency

• Led development of Tool Parameter Calculator, part of software used by 3 fortune 500 clients• Developed in-house capability of previously outsourced feature to gain competitive advantage

• Recommended an HVAC system configuration based on ducting and heat load calculations• Increased air distribution efficiency by 6% by formulating alternate ducting layout

Innovated "search by tag" feature | Improved search optimization 50x | Demo to all India GM-Marketing• Designed prototype Knowledge Management Portal for 23 top management employees

• 8.3% productivity improvement in Bolero BS-III to BS-IV conversion• Proposed saving of 2190 man-hours by identifying NVAs