• Planned and executed end-to-end marketing campaigns across digital and traditional channels • Ideated and published strategic content on multiple platforms including social media, newsletters, blogs and website pages • Created and maintained analytical performance dashboards to track key marketing metrics and campaign effectiveness• Enhanced SEO performance by conducting keyword research and optimising on-page content to drive organic traffic

• Developed and tested innovative packaging solutions with major franchisees to enhance order accuracy, resulting in widespread adoption across the franchise network• Managed an incentive program that rewarded restaurants based on their key metrics, driving operational excellence • Led company-wide communications for national product rollouts to a franchise system of 6500+ restaurants• Managed a $450K budget with cross-functional teams ensuring allocation of funds for operational… Show more • Developed and tested innovative packaging solutions with major franchisees to enhance order accuracy, resulting in widespread adoption across the franchise network• Managed an incentive program that rewarded restaurants based on their key metrics, driving operational excellence • Led company-wide communications for national product rollouts to a franchise system of 6500+ restaurants• Managed a $450K budget with cross-functional teams ensuring allocation of funds for operational initiatives Show less

• Built a Barista Training Program for three international markets to enhance efficiency in coffee preparation and execution.• Developed comprehensive operational guides for 26 coffee beverages to improve order accuracy and overall guest satisfaction• Conceptualized and created in-restaurant training materials to uphold global standards and ensure consistency across 7,000 locations

• Contribute to the 600+ reader monthly newsletter by composing articles and strategizing outreach• Organised a Virtual Charity Concert with 300+ attendees to raise $1200+ to support survivors of sexual assault

• Implement marketing strategies to increase the outreach of our projects amongst the Enactus Network• Collaborate with six Enactus US teams and the regional manager to ensure vision alignment of the organisation• Design merchandise and social media content to raise funds for restaurants in Atlanta during the pandemic

• Developed strategies to increase the outreach of Enactus through weekly on-campus events• Implemented marketing campaigns and four fundraisers raising $450 for the 'Mobile Salon Project', an initiative to empower women refugees and help them gain a sustainable form of employment by performing salon services on Emory's campus• Collaborated with our advisor, Mr. Nishant Samuel, at the Coca Cola Headquarters, to review our upcoming projects

• Led a group of seven, diverse first year students throughout the virtual International Orientation Program• Mentor students on cultural adjustment and academic life to ensure a smooth transition to college culture• Organise three events consisting of 200+ students in order to promote cultural diversity and personal growth

• Catalogued and evaluated data on regional media sources, used during the Indian Elections, to determine whether bias towards a political party has affected election results• Developed media and political elite lists consisting of 300+ Lok Sabha members for use on CrowdTangle

• Translated Facebook advertisements, by Indian political parties, from Hindi and Gujarati to English• Analyzed Facebook advertisements, based on metrics, to contribute to the codebook for the 2019 Indian election• Coded American police shootings, reported by the media, taking into consideration 35 variables using RStudio

• Executed the launch of a marketing activity called ‘1 Million Month’ on the multimedia forum Nykaa Network • Created marketing material for the website, customized image related content and boosted brand collaborations• Generated 30 content performance reports and reviewed and enhanced video production