Saloni Mehta

Saloni Mehta Email and Phone Number

Associate Principal @ Amazon
Munich, BY, DE
Saloni Mehta's Location
Munich, Bavaria, Germany, Germany
Saloni Mehta's Contact Details

Saloni Mehta personal email

n/a
About Saloni Mehta

Hey there 👋I'm a scrappy and curious digital marketer and marketing analytics professional. I have over nine years of experience helping businesses get value from their data. I love not just the art but also the science of marketing. My expertise lies at the intersection of data analytics, digital marketing, and technologyI'm currently working at Amazon and have previously worked for organizations like Lowe’s (home improvement retailer), Maltego (B2B SaaS in cybersecurity), Mu Sigma (analytics consulting), and Media.net (ad-tech). Check the testimonials section, if you're curious about my work there.Some sample projects I've worked on in analytics and/or marketing space include:- Establishing causality between ad spend and performance- Ad strategies before launching a new product- Lead generation: Developing a lead qualification and sales nurturing process through marketing automation- Segmenting users for marketing and personalization purposes- Identifying the most valuable users for marketing campaigns- Computing and optimizing CLTV by understanding user's behavior- Analyzing sales cycle length and bottlenecks in the sales funnel by setting up reporting for funnel metrics as well as marketing performance metrics-Setting up and analyzing A/B tests to identify winning ad strategiesThese are topics I'm most familiar with and passionate about:- Developing data-driven narratives to answer core business questions- Work with business, data, analytics and product teams to manage projects- Conversion Rate Optimization- Web performance measurement, S2S tracking etc.- B2B SaaS lead generation, CRM- Understand acquisition, engagement and retention metrics and implement tactics And these are some of the technologies I work with (and/or familiar with):- Python (pandas, NumPy, scikit-learn, plotly, matplotlib, seaborn)- R (caret, ggplot2, shiny, dplyr)- SQL in its different flavors- Cloud providers like AWS- Other analytical and ETL tools like SAS, Matillion - Marketing analytics tools like Google Analytics, Google Optimize, Google Search Console. Tag Manager, Adwords, Bing Ads, Facebook Ads, LinkedIn Ads-Data visualization tools like PowerBI and SAS Enterprise- Advanced Excel (VBA Script)I am always open to growing my network of people. Feel free to connect with me or shoot me a message!Website: saloni.xyz | Email: saloni.mehta073 at gmail dot com

Saloni Mehta's Current Company Details
Amazon

Amazon

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Associate Principal
Munich, BY, DE
Website:
amazon.com
Employees:
734811
Saloni Mehta Work Experience Details
  • Amazon
    Associate Principal
    Amazon
    Munich, By, De
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  • Amazon
    Analytics
    Amazon Sep 2022 - Present
    Munich, Bavaria, Germany
    View
  • Reforge
    Member
    Reforge Mar 2022 - Feb 2023
    Growth Series
    View
  • Maltego Technologies
    Marketing And Analytics Manager
    Maltego Technologies Sep 2020 - Aug 2022
    Munich, Bavaria, Germany
    Channel management, Conversion Marketing.Learning about B2B SaaS funnels and B2B marketing. The focus is on growing the scale and conversion of our marketing and sales funnels.
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  • Media.Net
    Strategic Partner Manager
    Media.Net May 2018 - Sep 2020
    Mumbai Area, India
    Responsible for experimenting with online business models, demand growth through partnerships, and subsequent monetization. Skilled in digital marketing, growth strategy, media measurement & advanced analytics.
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  • Lowe'S Companies, Inc.
    Senior Statistical Analyst
    Lowe'S Companies, Inc. Oct 2016 - Feb 2017
    Bengaluru Area, India
    Worked as a Marketing and Pricing statistical analyst. Focus on customer segmentation, measuring promotional effectiveness, CRM and price elasticity
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  • Lowe'S Companies, Inc.
    Statistical Analyst
    Lowe'S Companies, Inc. May 2015 - Oct 2016
    Bangalore Area, India
    As a part of the Marketing Analytics team, my responsibilities include :•Working with multiple business partners and units to help them implement their business plans by providing data-driven insights and recommendations•Analyze performance of marketing activities including pre and post campaign data to make better marketing decisions•Using data-driven approach and business acumen to understand customer behavior
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  • Mu Sigma
    Trainee Decision Scientist
    Mu Sigma Sep 2013 - Apr 2015
    Bengaluru Area, India
    As a data analyst for a leading pharmaceutical client in the US, I worked with the clients directly to help them evaluate their contracts with various stakeholders :1) Designed a framework to evaluate performance of the client's contracts with various Specialty Pharmacies. Gave monthly insights and recommendations based on the performance report generated. Provided additional patient-level analyses to the pharmacies for better patient adherence2) Helped create various VBA dashboards to measure performance of Sales Reps3) Leveraged the SCQ format extensively to solve various business questions with a fundamental approach4) Mentored various students on their training mock projects as well as evaluating them on SAS proficiency
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Saloni Mehta Skills

Data Analysis Sas Sql Vba Microsoft Excel Business Analysis R Analytics Microsoft Office Market Research Marketing Strategy Customer Relationship Management Global Client Management Marketing Online Advertising Digital Strategy Team Management Traffic Monetization Website Monetization Business Strategy Segmentation Strategic Partnerships Partnerships Management Business Development Strategy Business Intelligence Google Tag Manager Google Webmaster Tools Web Products Monetization Digital Marketing Google Analytics Advertising Online Marketing Web Analytics Media Strategy

Saloni Mehta Education Details

Frequently Asked Questions about Saloni Mehta

What company does Saloni Mehta work for?

Saloni Mehta works for Amazon

What is Saloni Mehta's role at the current company?

Saloni Mehta's current role is Associate Principal.

What is Saloni Mehta's email address?

Saloni Mehta's email address is sa****@****wes.com

What schools did Saloni Mehta attend?

Saloni Mehta attended Indian School Of Business, K.j. Somaiya College Of Engineering, Bhavan’s College, Our Lady Of Remedy High School.

What are some of Saloni Mehta's interests?

Saloni Mehta has interest in Children, Economic Empowerment, Travelling, Education, Reading.

What skills is Saloni Mehta known for?

Saloni Mehta has skills like Data Analysis, Sas, Sql, Vba, Microsoft Excel, Business Analysis, R, Analytics, Microsoft Office, Market Research, Marketing Strategy, Customer Relationship Management.

Who are Saloni Mehta's colleagues?

Saloni Mehta's colleagues are Firdaus Abdullah, Deshera Jones-White, Sheeraz Qaisrani, Aline Ribeiro Da Silva, Alberto Frias, علي محمد, Lupe Zaragoza.

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