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I enjoy tackling tough growth problems with a test and learn mindset. I have a robust growth background in acquisition, conversion rate optimization, and GTM strategy. I'm currently leading the growth function at Altruist, a series E Fintech custodian serving financial advisors. Previously, I led all paid acquisition efforts at Domain Money, a series A startup focused on bringing the crypto opportunity to the retail investor. Before that, I had a variety of growth and go to market roles at leading consumer firms helping them define their user acquisition strategy and improving conversion rates MoM while scaling 10x.
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Growth LeadAltruist Aug 2022 - PresentCulver City, California, UsLeading the demand generation + growth experimentation function at Altruist, a Series E FinTech focused on building the industry’s first fully digital custodian. Backed by Venrock, Vanguard, and Insight Partners with nearly $460M in funding, Altruist helps financial advisors run their practices by offering world-class RIA products for account opening, trading, reporting, and billing — all in one streamlined solution. -
Growth AdvisorScalefi Jan 2022 - PresentSan Francisco, California, UsScaleFi is a performance marketing agency focused on improving creative testing. To date, we've delivered over 500 creative assets to our partner advertisers who have spent over $15M+ in paid social spend on our assets. -
Growth ConsultantDreamworld Portfolio Feb 2021 - PresentIndependent growth consultant focused on paid acquisition, conversion rate optimization, & go to market strategies for DTC brands. I've managed $100M+ in ad spend and consulted for 15+ clients spanning Series A - Fortune 500 clients.Select previous clients include: Aura (Health), Alienware (eCommerce), Altruist (FinTech), Esurance (FinTech), SoFi (FinTech) -
Director Of Performance MarketingDomain Money Mar 2022 - Aug 2022New York , UsI led paid acquisition efforts and our MMP implementation for our web, iOS, and Android product at Domain Money, a seamless and secure platform to invest in both stocks and cryptocurrencies backed by Bessemer Venture Partners, Maveron, RRE Ventures, Marc Benioff & more. -
Growth Marketing ManagerUpstart Jul 2021 - Apr 2022San Mateo, Ca, UsI led strategy and execution on 5 channels for 2 products profitably with $10M+ in spend a quarter. Upstart is a leading automated AI lending platform partnering with banks to expand access to affordable credit with more than $30B in originated loans to date across both Personal Loans & Auto Refinance. -
Performance Marketing Manager & Gtm Strategy LeadUpstart Mar 2020 - Jul 2021San Mateo, Ca, UsUpstart is a FinTech disruptor in the lending space. I scaled Paid Social channels 8x profitably through key growth initiatives such as 100+ creative A/B tests, forecasting/planning, incrementality/attriburtion, and competitive research. Additionally, I served as our Go-To-Market lead for our Auto Refi product, contributing to Upstart's ability to IPO in December of 2020.
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Co-FounderWe Dream Worlds Apr 2016 - Jan 2022San Francisco, UsI founded We Dream Worlds, a social good music brand focused on live + digital music events drawing more than 5M+ viewers & attendees a year (2020) with more than $200,000 donated to charitable causes around the world. I oversee overall business strategy, artist management, and strategic partnership development. I also led our flagship DREAMWORLD online music festival project development featuring 70+ A-list/B-list artists with 3B+ Spotify/Apple Music streams drawing in 5M+ viewers during the COVID-19 pandemic. -
Growth Marketing AnalystAmpush Jul 2019 - Feb 2020New York City, New York, UsI managed FB direct response growth ($2M+ monthly) for Esurance decreasing CPAs by 25%+ while increasing customer LTV long term. Ampush helps brands and direct response advertisers achieve performance at scale as a Facebook Strategic Preferred Marketing Developer (sPMD). -
Product Marketing, Sofi MoneySofi Jan 2019 - Jul 2019San Francisco, California, UsI analyzed social trends, product feedback, & marketing channels for millennials using SurveyMonkey to develop a holistic GTM strategy including paid social, search, email, and affiliate marketing. SoFi is a FinTech company on a mission to help our members get their money right. SoFi has products across lending, digital banking, and investing to serve its 2M+ member base. -
Market Strategy & Planning InternTesla Jan 2019 - Apr 2019Austin, Texas, UsI interned on the Business Planning team to expand our service center program. Tesla’s mission is to accelerate the world’s transition to sustainable energy through electric vehicles & more. I utilized Tableau + market research to help rebuild our loaner program and refined our loaner allocation logic reducing projected costs by 30%+. -
Advertising Operations InternPandora Jun 2018 - Aug 2018Oakland, Ca, UsI interned on the Advertising Operations team focused on auditing new ad products. I analyzed 150+ Fortune 500 ad campaign data sets for discrepancies and improved AdTech Tier 1 ticket response time by 22%. Pandora is a subscription-based music streaming service owned by Sirius XM that invented the Music Genome Project with nearly 70M active users. -
Product Marketing InternSmartrecruiters Feb 2018 - May 2018San Francisco, Ca, UsAs a marketing intern, I executed many of our external branding efforts focused on demand generation. SmartRecruiters is an end to end Talent Acquisition Suite spanning sourcing, recruitment marketing, and deep analytics. Top clients include Adidas, Visa, and Square. -
Marketing & Sales Enablement InternApp Annie May 2017 - Jan 2018San Francisco, Ca, UsI developed mobile client-specific data insights & decks for 30+ Fortune 1000 clients including Delta, Toyota, Snapchat, Chipotle & Hilton. App Annie is a Series E Industry Leader in mobile data analytics & intelligence w/ over $157M in funding. The platform is relied upon by over 95 percent of the top 100 publishers and more than 1M+ apps. -
Project Management InternThe White House May 2016 - Aug 2016Washington, District Of Columbia, UsI interned in the Office of Administration's White House IT division during the 2016 Presidential Transition Data Retention effort. I assisted the WH Military Office with research/procurement for Classified Briefing Spaces, and IT Upgrades valued at over $100M+.
Abhi Mehta Skills
Abhi Mehta Education Details
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University Of California, BerkeleyMarketing (Interdisciplinary Studies)
Frequently Asked Questions about Abhi Mehta
What company does Abhi Mehta work for?
Abhi Mehta works for Altruist
What is Abhi Mehta's role at the current company?
Abhi Mehta's current role is Growth Leader | Ex-SoFi, Upstart & White House.
What is Abhi Mehta's email address?
Abhi Mehta's email address is ab****@****art.com
What is Abhi Mehta's direct phone number?
Abhi Mehta's direct phone number is +140491*****
What schools did Abhi Mehta attend?
Abhi Mehta attended University Of California, Berkeley.
What are some of Abhi Mehta's interests?
Abhi Mehta has interest in Science And Technology.
What skills is Abhi Mehta known for?
Abhi Mehta has skills like Negotiation, Windows, Management, Project Management, Photoshop, Social Media, Leadership, Html, Project Coordination, Qa Testing, Communication, Mobile Communications.
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