Managing Carleton University, Heart & Stroke and Campari Group portfolio: Campari, Aperol, Forty Creek Whisky, Appleton, SKYY vodka, Grand Marnier, Negroni, Wild Turkey, Espolón and Wray & Newphew- Identify right audience for each brand to connect with through a well-chalked out strategy and detailed media planning- Devise strategy for Online and offline media (from TV to Social media to Loyalty programs)- Plan and executing 360-degree media for all three portfolios with heavy emphasis on Online platforms- Monitor success of campaigns through various measures such as CPMs, engagement, reach, SOV, ROI on e-commerce platforms and others through various dashboards and MOAT tags- Review media metrics quarterly with KPI setting for each brand in alignment with brand's objectives- Work with different tools to gather insights on reaching out to the desired audience- Present yearly media plan strategy and plans to the client and higher ups- Work in a cross-functional team (media planners, programmatic, social, search, data and e-commerce teams for smooth launch and running of campaigns)- Meet with vendors for better deals, interesting unique collaborations for the brands

- Enforcing league rules and sportsmanship to create safe play during games- Establishing & engaging a relationship with members, vendors, facilities, and the community

Brand: Nila Mehta SnacksManaging and strategizing integrated marketing campaigns for the brand. Partnership & influencer programs opportunities along with day-to-day website sales tracking. Brand: Prithvi TheatreA part of the biggest and most celebrated annual event in Indian Theatre, the ‘Prithvi Theatre Festival’- Conceptualization strategy for implementation of digital marketing campaigns- Media Buying and Planning- Manage weekly social calendar, content creation & execution of social mediaBrand: Savera FilmsResponsible for marketing and end-to-end production of filmmaker Sanjeev Vig's short film ‘Call Him Eddy’, featuring Sanjay Suri and Eisha Chopra. It follows the life of a professional cuddler, Call Him Eddy is streaming on YouTube under the Royal Stag Barrel Select Large Short Films banner and is the finalist for Filmfare Short Film Awards 2021.

- Liaising with clients across levels on a day-to-day basis to ensure a seamless work flow between Client and Agency.- Managing and completing projects to a specific schedule/timeline and within an agreed budget.- Implemented, monitored, analyzed, and optimized campaigns to improve performance and maximize client media investment (media buying and planning).- Working on special projects of the agency, including new/proactive idea execution.

- Lead for everyday operations of the company while building long-term relationships with new and existing clients to ensure a strong revenue pipeline.- Lead the development and assessment of integrated marketing campaigns, business strategy, collaborations (ambassadors, influencers & celebrity endorsements), partnership opportunities, in-film product placement, event sponsorships & offline advertising solutions.- Implemented, monitored, analyzed, and optimized campaigns to improve performance and maximize client media investment (media buying and planning).- Hands-on knowledge of various ad platforms like Facebook + Instagram + WhatsApp, YouTube + Google & Twitter.- Worked on various campaign models like CPM, CPI, CPC, CPE, CPV, CPA, CPL.- Measuring and reporting performance of all digital marketing campaigns against goals (ROI and KPIs) as well as insights both quarterly and yearly.- Leading a team of 10+ members across strategy, media and content.

- Serve as the lead point of contact & day-to-day management of client accounts.- Leading communications with clients and partners.- Managed end-to-end process of digital/social media activation – ideation, strategic planning, content creation and execution.- Consistent review and management of websites, other online assets and look for opportunities to expand our service offering.- Involved in new pitches and business development.- Forecast and track key account metrics and report on the status of all accounts.Worked with brands like Sony PlayStation, Sony Pictures, Kerala Blasters FC, Saregama, Manish Malhotra, Dharma Productions, Apsara & Nataraj Pencils (Hindustan Pencils), PVR Pictures, Freedom Oil, Y-Films (Yash Raj Property), Friends and Teddyy Diapers (Nobel Hygiene), Copper Chimney, Pinkathon & many more.

- Develop innovative initiatives to enhance revenue generation.- Headed sales and marketing in the United States region- Organizing events and exhibitions to increase sales - Development and monitoring of production process- Communication and positive relationship with clients /customers- Keeping track of the finances- Creating plans for the development of the business within the youth

- Leading a club with a strength of over 616 members of various ages and varied backgrounds (Breaking the records of highest member club)- Carried out various projects in Community Services, International Activities, Professional Development & Entrepreneurial Activities and Club Interest Activities.- Representing the club at the District and International Rotary-Rotaract level- Pioneered concepts like • World PeaceKeeper Movement • The World Responsible Youth Day (Education Awareness Rally), • Shikhsha (Education Citizen Action Group towards education), • Rotaract Initiative towards Sporting Excellence (R.I.S.E) • PD Encyclopedia ( A research-oriented project in which a compilationof different career options has been done to help Rotaractors choosetheir preference in deciding their career path. The collected data was edited-designed and was put up on the Rotaract Website.)

- Managing over 400+ members- Profile includes training and sustenance of all members in the club activities.- Formulating, developing and implementing training initiatives- Developing and training future leaders- Guiding young entrepreneurs- Running small businesses to help fund the club- Developing strategies with PR to ensure mass media buzz- Driving barters and tie-ups with various media providers to ensure more value for money.- Profile includes planning and buying outdoor, print, television, digital & radio.

Generated and handled the Sales and Marketing strategy of the channel "Mumbai City First" and creating profit and publicity for the Company, including getting in Shows for the channel.