Specialties: Business Development, OEM Partnerships, Enterprise Sales, Banking & Fintech Alliances, Brand EMI & Affordability Business, Pay Later, Government Business, Go To Market Initiatives, Strategic Initiatives, Merchant Acquisition, Key Account ManagementI am MBA-Marketing with more than 18 years experience in Banking & Payments Business.I have extensive Account Management and Sales experience with expertise in Strategic tieups and Cross Departmental Projects in Startup environment.Currently I am working at Sr VP Sales - Brand Alliances & Strategy at Benow, a leading Fintech offering Affordability & Pay Later programs to the OEMs. I head OEM Alliances for Brand EMIs & Affordability across India for Deviceless Payments at Retail stores. I am responsible for acquiring as well as managing existing Brand Relationships. I have signed various marquee Brands and have played an instrumental role in establishing the company in the Brand EMI Domain within a short timespan. Simultaneously, I am also working with new age Fintech & Lending Firms to add to the Service Offerings to the OEMs.Previously, I handled Government Business for Key Northern States at Pinelabs. I interacted with senior officials of various Government Dept like Discoms, Municipal Corporations, IT dept, Central Ministries to promote cashless mechanism and to enable Digital payments framework for them. I was instrumental in signing the largest Government order at Pine Labs from the Government of Rajasthan.Before this, I led the Delhi Merchant Acquiring business at Airtel Money, wherein I was responsible for increasing the acceptance of Airtel Money by onboarding Merchants and to increase throughput/revenue from the same. I was also responsible for coordinating with the existing distribution network for setting up assisted counters for Bill payments.My introduction to payments business, during the early part of my career, was through my stint at ICICI Bank in the Merchant Acquisition team. This helped me gain a deep understanding of both the POS as well as the Payment Gateway businesses. At ICICI, I gained a wholesome business leadership skillset by handling other assignments in the Retail lending and the Business Intelligence Unit.