Anshuman Mehta Email & Phone Number

New Delhi, Delhi, India

New Delhi Area, India

1. Heading Brand Alliances for Benow for National OEM Partnerships across segments like Mobiles & Consumer Durables etc to provide Affordability & Brand Cashbacks across OEM Dealers network.2. Managing OEM relationship including New partner onboarding, Legal agreements, Scheme/Offer negotiation, Business growth, Cross Functional integrations (Finance, IT etc) & Regional connect.3. Working with Cross Functional Teams to improve Product Offerings & develop new Solutions.4. Exploring synergies with Fintech & Lending Firms to strengthen the Service Offerings to OEMs.

New Delhi Area, India

1. Responsible for New Account Acquisitions in New Delhi, Rajasthan, Punjab, Himachal, J&K and Haryana for Strategic Segments – Government, Hospitality & Financial Services.2. Interacted with Senior Government and Corporate officials to pitch Payment solutions customized to their requirements.3. Responsible to relationship management for Government clients like Department of IT – Rajasthan, Electricity Discoms like UHBVN / DHBVN, Ministry of Food & Civil Supplies etc4. Created Market leadership by introducing innovative Payment solutions like EMI on POS, Multi Acquiring on single terminal, Billing Integration, Promozone, DCC & Loyalty solutions on a single platform.5. Liasoned with Officials of various Banks from Corporate Accounts, Govt Banking Group and Merchant Acquiring departments to offer a seamless payments experience to their existing and prospective clients.6. Coordinated with the Pinelabs Tech & OPS department for testing & rolling out new features like Cash@POS, Convenience Fee, Auto Settlement etc as per the client’s requirements.

New Delhi Area, India

1. Led the After School Test preparation for Delhi NCR. Developed Sales Strategies and Plans, in conjunction with the Senior Management, to maximize the market penetration and to develop new market opportunities for all Test Preparation Product lines – BBA, Law, Hotel Management, IIM Indore IPM etc.2. Managed P&L of 15 Business centers and to ensure productivity of a team of Business Managers by daily monitoring and tracking MTD as well YTD growth on regular basis3. Acquired and worked closely with channel partners for increasing market reach. Maintained cordial relations with existing channel partners ensuring smooth business operations and profitability.4. Ensured Brand visibility by liasoning with key stakeholders like Schools Principals / Directors to conduct Institutional Connect Program like Career Seminars, Teacher Workshops, Aptitude Tests etc and to create & service the demand for CL offerings.5. Conceptualized and monitored various marketing strategies ensuring impeccable execution. Designed different ATL and BTL campaigns, interacted with vendors and ensured good brand visibility in the target customer catchment areas.6. Hired, Trained & managed the team of Business Development Executives for achieving business goals.

Gurgaon, India

1. Led the Merchant Acquiring Business for the Delhi Circle for Airtel Money, an M Commerce initiative by Bharti Airtel Ltd. I was one of the initial members of the Core team and helped in building the foundations of the Wallet business.2. Expanded the Merchant Base by hiring and managing Merchant Aggregator Partners for Retail Signups.3. Initiated various tieups with Utility Boards and increase spends of utility payments – Electricity, Water & Gas, through expansion of Bill Payment Centers and customer engagements. 4. Closely worked with the Distribution Team & Distributers to spread the Airtel Money footprints. Regularly initiated contests for the Zonal Sales Teams as well as Distributers to create competition and to drive business goals.5. Coordinated with the Core team in formulating the Merchant policies related to Pricing, Risk, Onboarding, Activation etc.6. Coordinated with the Brands / Merchants to get marketing offers for the Airtel customer base to drive spends as well as Airtel Money customer acquisitions.7. Ensured regular promotions of currently available brands and offers to the Airtel Money base through channels like SMS, EOCN, Emailers, Field activities etc.8. Coordinated with various Business Teams like Risk, Operations for timely activation at Merchant’s premises.9. Regular Data Analysis and Presentation to the Circle & Central Leadership to present the Business Plans to drive growth in Merchant & Customer penetration.

1. Managed a Sales team to source merchants for Credit Card Swipe Terminals for Key Markets in Central Delhi & Noida.2. Acquired New Customers for Payseal - Payment Gateway platform of ICICI Bank.3. Handled Lead Management of potential Merchants though various channels like Branch Network, Call centre etc. 4. Hired and Trained the Sales teams memebers to enable them to Acquire and Retain Merchants.5. Managed Competition by keeping track of their activities and Market Mapping.6. Handled Brand Promotion through a no. of activities like Branch Mela, Merchant awareness programs etc.7. Coordinated with various Business Teams like Underwriting, Operations for timely EDC Installation at Merchant's premises.

1. Business Development for Credit Card Swipe Terminals for Connaught Place, Central Delhi & Noida.2. Managed Business of 35 Crs per month through a DST of 20 executives3. Cross sell of ICICI Prudential Life Insurance , Credit Cards, Savings Accounts & Current Accounts.4. Led Merchant Tie-ups for IMINT, a Loyalty initiative by Airtel and ICICI Bank 5. Chargeback Management for own Merchants and to ensure timely closure of Chargebacks6. Resolution of Merchant Queries and Merchant Servicing. 7. Managed the Business Portfolio for my region& recovery of Debit Balance on a regular basis.8. Hired & Trained DST Employees to enable them to Acquire and Retain Merchants and to Cross Sell various Products like Insurance , Credit cards and Savings Accounts.

1. Business Development for Personal loans through direct marketing channels. Managed 15 DSA and 1 DST channel.2. Recruitment, training & development of Direst Sales Associates.3. Recruitment and training of Sales Executives in DST Channel.4. Resolution of customer issues arising from own set of channels.5. Cross Sell of Credits Cards & ICICI Lombard Insurance through own set of channels.6. Coordination with Credit teams for quicker Disbursal for cases.

Mba, Marketing

Activities and Societies: I was an active Participant of the College Band and had composed the College Song "SIMSR Ke Din". Studied.

Be(Hons), Electronics & Communication, 76.3 %

Activities and Societies: Member of Cultural Committee.

Senior Secondary, Science, 72.6%