Mehtäb Singh Email & Phone Number

Gothenburg, Se

Gothenburg, Vastra Gotaland County, Sweden

- Develop and manage content and lead generation strategies, by planning and executing email marketing campaigns (using HubSpot), LinkedIn advertising, webinars, etc. (by leveraging behavioural sciences) to acquire new SQLs and engage existing stake holders.- Identify bottlenecks in sales process and develop ideas to automate steps which shorten the sales cycle.- Manage and liaison with vendors for animated videos, SEO friendly content development and copies for outbound sales.- Present 1 - 1, product offerings to prospect customers, gather buying insights and drive sales activities while maintaining the leads on Hubspot.- Responsible for driving and improving marketing processes, communication workflows, content delivery, and manage accounts on Hubspot.- Manage and improve website content (in terms of tonality and presentation with the help of Ai marketing tools), develop customer success stories per the outlined strategy and drive web performance.- Spearhead the development of Nodinite e-learning platform and manage it, along with the courses/ videos.- Understand customer problems, present Nodinites' USPs to the prospective users and explain the capabilities of our product.- Aid our prospect customers in aligning meetings with the development team, to install and get trained with using Nodinite in a demo or proof of concept phase. - Close deals with happy proof-of-concept users and execute the related contract paper work as well as generating license key for using Nodinite.

Chandigarh, India

- Coordinated and developed innovative strategies and content calendar to accomplish marketingobjectives and boost long-term profitability.- Conduct market research and devise a sweet spot for product innovation and pricing.- Look after product development and management.- Worked with new and existing customers to gather product requirements for product ideation, conception and production.- Forged and cultivated profitable relationships with 10+ promotional product distributors and maintained communications.- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.- Manage e-commerce publishing using WooCommerce.- Achievements- Experienced with cross-functional managementof business processes especially marketing, product ideationand for a very nascent stage start-up. Gain insights of and thecorrective measures on nuances involved for start-up.

Noida Area, India

- Author, structure, update operational documents such as end-user software usage manuals, standard operating procedures (SOPs), job aids, release notes and UX copies for tools and internal products for multiple lines of business per business content styles.- Collaborate with internal and external stakeholders/ business partners in cross- functional teams based out in USA to gather business requirements.- Utilize exceptional writing, editing and proofreading skills to develop engaging and error-free content in US English; using knowledge management tools, version control systems and software.- Train, mentor and audit work of new joiners.- Work on multiple templates based on MS Word and HTML/ CSS (PD, Fusion, BREEG, etc.) using CMS, Microsoft Expression Web and Adobe Creative Cloud tools, with working knowledge of XML.- Identify bottlenecks in process, perform gap analysis, propose strategies for process optimization and work on solutions with an agile approach.- Achievements: Diversified experience in content management and development tools while maintaining more than 97% quality. Produced floor ready writers as more than 70% (and increasing) of entire business operation documents were maintained by our team. Thousands of dollar savings with optimised processes

- Research and write articles, newsletters and SEO (Search Engine Optimization) friendly product descriptions, online copies and UX content for new e-commerce websites and SaaS products.- Develop and execute paid Ad and email campaigns for informative/ ecommerce websites and SaaS and write their creative and technical content.- Responsible for drafting, refining and executing Service Usage Guidelines, Work Policies and SOPs pertaining to employee reporting and code of conduct, achieving organizational structure and expansion.- Support the managing director in making effective decisions based on company's vision.- Consult internal and external stakeholders on best practices and served as project manager for all process improvements, leading to 11% decrease in turnaround time.Achievement - Gained experience managing cross-functional teams such as designers and developers while marketing the SaaS products.

New Delhi Area, India

- Write and publish engaging product descriptions (using WordPress and PHP based CMS), UX copies for SaaS and product websites and email campaigns which are SEO (Search Engine Optimization using Yoast) friendly.- Drive paid ad campaigns on social media and Google ads, along with email marketing ad campaigns.- Managed content distribution to online channels and social media platforms ensuring UX is in sync with products.- Strategize, review and edit content based on Google Analytics data, geographical targeting and keyword planning., achieving effective ads, 35% increase in leads/ queries.- Conducted regular content and audits/ reviews of content flowing to website to identify gaps and redundancies.- Maintained product marketing calendar to schedule creation and delivery deadlines.- Collaborated with marketing and design teams to plan and develop UX content, layout and style.- Developed technical and non-technical marketing presentations, articles and newsletters.

Valleta, Malta

- Contributed to planning and strategizing the email marketing campaign for the company’s new application called iSmart which is basically a tool that will aid school going children who are diagnosed with learning disabilities such as Dyslexia and ADHD, to read, write and understand concepts. - Closely worked with the developers and contributed to research and exploration over enhancement of the application in terms of additional features and UX.- Represented the company at weekly entrepreneurial/ networking meetings and presented the product with all the features that were solving issues for Dyslexic children.

New Delhi Area, India

- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies and conducted target market research to scope out industry competition and identify advantageous trends.- Drove implementation of new market expansion to propel business forward and adapt to market changes.- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.- Developed innovative sales and marketing (offline and online) strategies to facilitate business expansion.- Achievements - Successfully conducted market research for startup and gather actual data to process, validate and mature the company's vision. Chalk out strategies and processes for marketing and operations. Develop web products/services leveraging technology and market them using offline and online strategies.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Technology (Btech), Mechanical Engineering

Activities and Societies: Participation in All India Inter-University Powerlifting championship 2011, held at GNDU, Amritsar.Hands.