Partnering with product businesses, large and small to launch and scale consumer products in South East Asian markets by leveraging human-centred design.Early-stage startups - I help them get started with their iterative customer discovery to crystallise the product-market fit and their unique value proposition.Small-to-mid businesses - I help them maximise user engagement and conversion by identifying opportunities with their current solutions and evaluating new ideas.Large organisations - I help them deep-dive research into specific topics/ user segments/ markets to identify opportunities for the business.

• Led research across South East Asia for multiple company-wide initiatives such as launching a subscription program, enhancing engagement through user-generated content, enabling faster transactions through homepage improvements & new user growth.• Influenced product roadmap, designs and strategy for multiple business verticals including GrabFood, GrabFinance and GrabUnlimited subscription through active collaborations with cross-functional stakeholders while spearheading 15+ research projects.• Contributed to a 13% increase in new user acquisition, 5% increase in subscription retention rate and a 4% increase in engagement with reviews.• Enhanced UXR team’s toolkit by designing programs to encourage more unmoderated research & introducing a framework for tracking impact.

• Started my first UX role as a contract junior UX Researcher. Converted full-time within a year and then grew into a senior role to deliver impact across the product area.• Collaborated with stakeholders across product, design, engineering and marketing functions throughout the research and product lifecycle.Google Workspace Security and Compliance (Feb 2020 - July 2022)• Led research initiatives for the enterprise platform that helps IT admins manage Google services for their organizations across North America and EMEA markets. • Drove research for strategic projects like regulatory compliance & homepage improvements increasing customer satisfaction by 5% and homepage engagement by 35%.• Championed for product excellence within the larger team by initiating the information architecture program which led to an average of 20% increase in usability scores for core user journeys.Google Hardware (June 2018 - Jan 2020)• Designed and conducted research studies for laptop and tablet line of products such as PixelBook Go and Pixel Slate.• Influenced multiple decisions throughout the product lifecycle such as defining target user archetypes, use cases and ergonomic design.

• Partnered with clients like Nickelodeon and National Park Services to lead participatory design sessions with 7-11 year old kids.• Facilitated bi-weekly participatory design sessions with elementary school kids as a researcher on Kidsteam, a co-operative inquiry design team.

• Published research on accessibility issues with voice-assisted personal assistants such as Amazon Echo at the Conference of Human Factors in Computing Systems (CHI’2018, Montreal).

- Designed and implemented a survey as well as collected and analysed data for a project to better educate students about the topic of diversity and equity in tech through their programming courses.

Developed 1) Social Media Analytics Application for online retailers and 2) Reporting and Visualization Engine for large-scale data. Skills: Python (Bottle and Flask framework), MongoDB, Javascript (D3.js library), HTML and CSS.

Teaching Assistant for a third year course - Computer Organization. The course curriculum included computer architecture and assembly programming. My responsibility included conducting Assembly programming lab sessions and grading exam papers.