We created a new marketing strategy for the world-famous Japanese body analyzer brand Tanita in the Turkish market (@Tarticom). With the data obtained as a result of the market research, we set out to be the first brand that comes to the minds of consumers looking for answers to the questions "Which is the best scale? We set out with the goal of being the first brand that comes to the minds of consumers looking for answers to the questions "What is the best scale?".Together with Tanita's new key visuals, we revamped the entire website, social media feed and visual world by bringing together a wide range of disciplines and talents from design to strategic approach. We improved the customer journey of dietitians and professionals in the B2B market and end consumers in B2C, and created a world that will leave a positive mark in the minds of consumers and make them feel emotions that will trigger their motivation to buy.

Bilfen Group is known by Bilfen Schools and Bilnet Schools, but also includes producers and service providers in the fields of catering, printing, publishing, food & beverage, stationary, bookstores, transportation and construction. I am responsible for teambuilding and designing services in the newly established, semi-independent Bilpiar, in order to provide 360-degree communications services to all Bilfen companies. These services include:• Strategic communication plans• GDPR compliance of PR activities• Leading corporate image, brand identity projects for all group companies, maintaining brand reputation• Leading social media communications and campaigns, • Content management• Working towards an organizational culture• Maintaining that all communication is aligned with the organizational strategy• Reporting to executives and investors about the agency’s activities and plans• Organizing and managing advertising campaigns, (digital &offline, below the line/ above the line)• Manage marketing budget,• Press relations, - Media planning,- Event management, - Investor relations and colsultancy,- Web site monitoring,- Manage and work closely with digital and media agencies, - Lead the team (social media, graphic design, creative, content, advertising, event and media relations divisons),- Campus supervision.

Bilnet Okulları Brand Communications Coordinator

Managing all communication channels in line with the organization’s vision and missions. Working in direct collaboration with a number of NGO’s to bring social responsibility projects to life.• Planning and executing corporate communication activities:• Strategic communication plan and budgeting• Digital advertising (ATL and BTL)• Working in collaboration with the Austrian Embassy to organize arts events• Leading and maintaining branding activities• Content management for website and social media presence• Managing a team of designers and content developers• Collaborating with NGO’s

As project coordinator in TEVİTÖL:Teambuilding and leading the fundraiser project “Gelecek Kampı”, a youth summer camp for teenagers to explore their vision of a future career. The project aimed to raise funds for TEVİTÖL, a boarding school for gifted children. The project was awarded by TİSK for “Innovation in Social Responsibility”. The key challenges for the project coordinator were:• Working in direct collaboration with diverse groups, such as children, parents, commercial and non-commercial organizations, psychologists, teachers and facilitators, school principal, technical and administrative staff• Having command over all activities and communications on an 18-hour schedule in a large campus area, while communicating with third parties and stakeholders. As corporate communications executive in TEV:- Developing, planning and running donation campaigns- Content management for advertising activities (digital and traditional media)- Supervising PR content, products and merchandises for compatibility with the corporate image of the foundation;- Procurement of the abovementioned services and products- Providing mentorship to TEVİTÖL students on relationship management- Editor for TEV Yaşam magazine- Web site monitoring- Corporate identity works- Cooperation with external agencies- Following up all social media processes- Following up all media buying processes

TEVİTÖL Gelecek Kampı Project Coordinator

• Defining and targeting B2B business opportunities for clients• Managing relations with key actors in power media networks• Creating and translating content for press releases and news reports• Project management for Urban Planning and Transformation Summits: communicating with sponsors, organizing events, publicity of the project.It is a passionate and innovative company providing consultancy services to both international and national companies in brand management, strategic media relations, power networking and corporate communications.It provides a full service that goes beyond just excellent PR and encompasses branding, reputation management and corporate affairs.Its reputation has been built on an excellent understanding of how a company can use external communications to generate more business, and enhance and improve its brand and reputation.KIMIZ and KIMIZ’s services are focused on helping its clients achieve their marketing or commercial objectives, whether these be increasing their sales, attaining a dominant share of the market, or breaking into a new market.Its main clients include: Yildizlar Yatirim Holding, Tosyali Holding, Ronesans Holding, AtlasGlobal, Hafele, UnionPay International, T Systems, Etiya and Franke.

I worked as a freelancer for 2 years.- organize events (dealer meetings, fairs, product launch etc.)- manage press relationships

- Annual marketing budgets and planning- Leading corporate communications and marketing activities- Providing indirect sales channel marketing support- Providing training on CRM logic and infrastructure to service providers and developers- Developing and running CRM projects internally- Events coordination, - Coordinating communication with distributors- Managing press relations and PR & advertising agency,- Leader communications,- Deal with fund raising projects,- Editor of "Sesli Yanıt Haberleri" news letter.

- BSA Türkiye Hotline and reporting system- Microsoft Türkiye Secret Shopper program executive- Support to human resources department.