As head of Licensing and Merchandising at RISE Worldwide Limited, the focus is on pioneering merchandising and licensing strategies for iconic sports brands, underpinned by a solid foundation in B2C e-commerce and strategic collaborations. The leadership role involves transforming the Mumbai Indians and Gujarat Titans into benchmark entities for merchandise e-commerce, seamlessly integrating innovative digital solutions with traditional fan engagement.The mission extends to crafting partnerships that resonate with our brand values and propel our digital footprint forward in the sports merchandising sphere. The team has successfully launched online stores and cultivated digital growth channels, harnessing consumer insights to bolster our global presence and influence.