Started and completed an intern-led brand identity project. Project involved concept development, pitching to clients, and delivering brand identity guideline. Coordinated with strategy and copywriters in determining brand direction.

Creative concept development for digital marketing projects. Projects involved strategizing for campaigns, social media marketing, package design, and brand identity. Worked with clients – Hyundai, Amore Pacific and Save-The-Children.

Assisted in the production of key asset materials. Responsible for: adaptation and localization of promotional material post and pre-launching domestic and international titles; visual design for titles including the motion for digital billboard and key posters for indoor advertising.

Hands-on experience in the process of concept ideation to production. Team-based projects encouraged strong teamwork and bi-weekly presentation promoted effective concept delivery visual communication. Worked with clients – Samsung and Chevrolet.

Exhibition identity expands creativity beyond printed matters. The visual process of translating 2D to 3D practiced spatial thinking. Worked with museums and independent projects – MMCA, KCDF, Camino de Ansan, and Bill of Rights.

Worked with a team to design brand identity and editorial

Worked with a team to design brand identity and visual system

Worked with a team to design brand identity and editorial