Brand building & management To prepare and plan for the annual marketing plans and budgets. Provision of marketing activities and services to the different business areas including but not limited to design and advertising, branding and public relations. Planning and organizing marketing campaigns, roadshows, workshops, seminars, conferences & exhibitions. Executing & supporting the delivery of external trade shows and internal events when and where required. Working strategically with sales and applications team in the delivery of marketing campaigns. Coordinating and facilitating design projects with the headquarters design team. Copywriting, editing, and proof reading of marketing material. Leveraging brand awareness and managing the development of corporate identity. Perform market research campaigns and development of quality leads and databases.

Provides service to clients' changing insurance needs by selling life, health, and disability insurance: Develops base for long-term sources of clients by using referrals, occupational, and special-interest groups to compile lists of prospects. Determines clients' particular needs and financial situations by scheduling fact-finding appointments; determining extent of present coverage and investments; ascertaining long-term goals. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Achievers of Bangkok fast start challenge, Macau headstart challenge and also Busan sales convention for year 2014/2015.

Ferrero Account Management Build strong relationship with Key Accounts to leverage on business opportunities. Develop, plan and review sales strategy, promotional activities in line with the marketing calendar activities.  Plan monthly sales forecast, business reviews, customer growth strategy sell-in and execution. Collect market information and understand the market by carrying regular market visit. Working closely with the sales team in executing and implementing the marketing activities. Provide training and leading the sales team to achieve the set objectives. To monitor daily sales and sufficient inventory holding in distribution centre.

 Responsible for overseeing the entire creative process for the company brand (V-tech), sub-brands (Bossil) and also other group of OEM products. Concerned with creating a lasting impression among consumers and improving product sales and market share. Checked marketing copy, generate names for new products, came up with ideas for new packaging designs, including shape, size, colors, font, imagery and barcoding. Monitors market trends and oversees advertising and marketing activities to ensure a stronger brand communication and awareness in the industry. Implemented print, electronic and social media activities. Worked through the production of TV adverts (NTV7), newspapers (The Star & Sin Chew Jit Poh), billboards, magazine advertisements, websites, social media, SEO marketing. Worked closely with art and creative designers, media buyers and printers, video production managers, copywriters, sales and export sales, chemist, and director of company. Coordinated with legal and compliance personnel, green bodies to leverage the green standard of our product’s sustainability locally and internationally. (SGLS, Green Building Index) Organized and practiced corporate social responsibility in year 2012 & 2013 and indulge in a various of sustainable activities which contributes to the society. (Kiwanis, Papparich) Prepared and supervised the readiness of marketing materials, distribution materials(gifts, promotional items, brochures), as well as training materials(tutorial video, video presentation).

 Managed the development of our house brand through creative packaging design which meets our brand guidelines. Tracked end to end product launch processes to achieve sales, and communicate our brands to customers via the right range, price and quality. Introduced 200 products produced to complement its existing house brand marketing initiatives for year 2011. Successfully rebrand our line of Tesco Value that delivers to the UK guidelines and provide better product information to customers. (Non-Food) Launched of exclusive brands. The new brands include Breakfast King, All About Body, Daisy and Springforce which join the house brands Tesco Value, Tesco Choice and Tesco Finest. Support and implement the Exclusive product launch initiatives that supports our brand promise accordingly.(stores samplings) Work closely with Tesco Brand Development Team, Buyers, TLT managers, and Advertising agencies(BTL & ATL) in building Tesco's as a positive brand. Work together with Brand Communications Manager, Trade Planning & Promotions Manager, Price Analyst, Local Stores Marketing Manager, replenishment team in support of brand activities and promotions. Participated in a group performance and held a Champion title representing marketing department in Tesco Appreciation Night.