Michael Eichberg Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Van Nuys, Ca, Us

Lead strategy and sales for the entirety of the kid's licensed apparel & accessories business across all mass, mid-tier, specialty, and off-price retailers. Define white space opportunity and partner cross-functionally to develop new product categories, price points, and content to drive top line and bottom line sales.Co-Founded, Built, and Lead global costume and toy business. Created GTM strategy focusing on product development, product differentiation, and end to end supply chain. Partnered with licensors to market and promote items during key seasonal timeframes. Built a team that drives significant top line and bottom line results.

Van Nuys, Ca, Us

Van Nuys, Ca, Us

Minneapolis, Mn, Us

Identified and implemented segmentation strategy to drive $3M in incremental sales throughout Hispanic-sensitive stores. Completed research of Hispanic stores by partnering with vendors and industry experts to deliver a business case to send specific assortments to Hispanic stores.Analyzed financial metrics for all of Ready-To-Wear to determine optimal strategy to reallocate and reduce inventory across 1784 stores. Collaborated with cross-functional team to refine and align strategy with broader company initiatives. Strategy will impact over $9M in inventory and drive an incremental $3M in sales.

Minneapolis, Mn, Us

Managed over $100M in women’s graphic tee, Converse, and Hanes inventory through strategic planning, monthly forecasting, and managing vendor relationships.Strategically allocated inventory to 1784 stores through profitability analysis, demographic analysis, and climate analysis.Collaborated with seven vendors to conduct contingency planning to easily react to growth and shrinkage of trends in the women's graphic, leisure, and contemporary clothing markets.

Findlay, Ohio, Us

Identified and created business partnerships through market research, industry trends, and focus groups resulting in increased market share throughout the South and Midwest and over $5 million in additional revenue.Developed an integrated social media marketing plan to expand Marathon's target markets and build customer loyalty; presented plan to Manager of Business Development and VP of Marketing for Speedway SuperAmerica, a billion dollar subsidiary of Marathon Petroleum Company.

Acquired capital to fund branding, design, and programming of fashion website through marketing and pitching DTLOK.com to investors.Created marketing plan and branding strategy to bring insightful fashion website with an emphasis on "Fashion by Democracy" to the marketplace.Utilized Facebook, Twitter, and direct marketing to implement social media strategy resulting in over 70,000 page views from 62 countries.

Arlington, Va, Us

Developed customer segmentation plan that revealed a $2.5 billion flight training and services market by analyzing data from SPSS, focus groups, and market research, which Boeing is now pursuing.Led distribution of global newsletter to 3,500 contacts and increased annual publication frequency by 50% through the installation of a sustainable work flow process and designation of specific tasks.Cultivated new ideas for www.newairplane.com, a website that features new Boeing commercial aircraft and technology, and presented recommendations to increase traffic and enhance the user experience to the Vice President of Branding.

Worked extensively with Ernst and Young's Electronic Discovery File System to analyze documents for evidence in an $800 million admiralty fraud law suit between Royal Caribbean and Rolls-Royce.Researched technical, financial, contractual, and engineering aspects of cruise ships to create comprehensive document database for use by partners and associates around the world.

New York, Ny, Us

Collaborated with coworkers to answer requests for proposals (RFPs), which resulted in the development of new client account.Contributed to creation of radio advertisements purchased by client and used in the initial launch of their 2007 radio campaign.

Bba, Marketing

Education record