Victoria Meidem-Reidy Email & Phone Number

London, United Kingdom

London

• Responsibilities and achievements:
• Created and automated an in-house profile tool showing the sample dataset compared against the Telegraph and UK base. The tool consisted of volumes, index scores and Z – scores, presented in tabulation and graphical.
• Delivered and automated a daily engagement index across all Telegraph customers, looking at their permission, purchase, quantity, spend and subscription behaviours
• Direct buyer report automated for commerce, insights were broken down by business area as well as partners, showing transactions, number of items and spend for purchases within 0-1 years and 0-3 years
• Last access tablet date analysis, reports were based upon days per week, number of devices and consecutive week insights
• Customer journey analysis, creating a next best action

London, United Kingdom

• Responsibilities and achievements:
• Responsible for data extractions and data delivery for all Jaguar reports
• Automating SAS programs to run more efficiently
• Provide customer insight through analysis using SAS and Excel
• Mentoring and supporting the analyst in SAS
• Delivery of project findings though presenting to clientsCourses attended at Wunderman:

London, United Kingdom

• Responsibilities and achievements:
• Management of the mailing matrix, including reports and evaluation across all campaigns
• Accurate and efficient data processing via quality checks and detailed data briefs
• Response Tail Analysis - allowing for campaigns to be predicted when only a few days in marketStatistical Model Built - Telewest churn model using SAS base 9.2

London, United Kingdom

• Responsibilities and achievements:
• My duties at BCA were to provide lists for Direct Mail and Telemarketing, ad hoc analysis, data manipulation and reporting. I was also heavily involved in the SACHA project – exporting the SQL database over to a SAS.
• SAS Propensity Scoring Models
• SAS Programming
• Applying Statistical Concepts using Enterprise Guide Software