Chris Meier Email & Phone Number

Johannesburg, GP, ZA

Remote

• Research, write and publish engaging content and copy for a diverse portfolio of B2B & B2C clients in support of their SEO goals and strategy, working closely with the agency Head of Strategy.
• Emphasis is on Top-of-Funnel (ToFu) and Middle-of-Funnel (MoFu) content.
• Publishing and editing posts and page copy for sites running on platforms such as WordPress, Joomla, Umbraco, and Shopify.
• Using analytics to inform and enhance content strategy.
• Intermediate level SEO support through use of tools such as Screaming Frog and SEMRush to find opportunities in client’s SEO strategy. This includes voice search and SERP feature opportunities, meta tag implementation.
• Top 3 Keywords YoY change of 60% - 152% (various clients).

Researching and writing top & middle of the funnel content for brands that include Budget Insurance, DialDirect, Auto & General, and 1st for Women. Topics centred around home and vehicle insurance, and various business insurance products.

• Regular contributor to AppInstitute (www.appinstitute.com). Topics are primarily about small business marketing and mobile app development – B2B; ToFu and MoFu.
• Regular contributor to Handsontable (www.handsontable.com). Topics are primarily about open-source software and startups – B2B; ToFu, MoFu, and BoFu.
• Regular contributor to Buildfire (www.buildfire.com). Topics were primarily about social media and marketing, particularly for small and medium businesses – B2B; ToFu and MoFu.
• Regular contributor to Positionly, now Unamo SEO. Topics included SEO/SEM and marketing – B2B; ToFu and MoFu.
• Regular contributor to NetGuru (www.netguru.com). Topics included Startups, Web Development and Management – B2B; ToFu and MoFu.
• Regular contributor to AppCase (defunct). Topics were mainly focused on apps and app related marketing – B2B; ToFu and MoFu.

Johannesburg Area, South Africa

• The New Production Corporation produces DTV, a magazine style TV programme for the South African Deaf community. I was brought in to redesign and manage the programme's website, but my role has since expanded to.
• 200% growth in website traffic and engagement in under 12-months.
• 25% growth in Facebook audience.
• Launched and managed weekly email newsletter.
• 27% open rate on newsletter, and 7% click-through rate.

Edgars Loch Logan

• This was a brand new store; so it required considerably more involvement and effort in terms of department layouts, staff recruitment, training and development, and product assortment.
• Store placed within the top 25 of more than 100 stores within the first trading year through firm management of logistics, inventory, expenses, and training and development
• 90%+ achievement of new business targets throughout my time in this store
• Pilot program for first store-in-store concept in the Chain

Edgars Welkom

• In addition to carrying out all my other responsibilities as Store Manager, I also set myself two stretch goals: grow store sales, and improve customer service.
• 3% sales growth in first year as Store Manager
• 9% sales growth in second year as Store Manager, by achieving a 24-hour turnaround in unpacking new inventory, and improved inventory assortment
• Boosted Customer Service Satisfaction rating to above the national average by focusing on strategic planning and development

Edgars Welkom

• As Store Assistant Manager I provided support to the Store Manager. This included assuming responsibility for all control functions, from budget management through to new business acquisition and loss prevention.
• Slashed Cost of Selling to below required levels, improving bottom line with proper cost management
• Designed a semi-automated staff scheduling system. Tool was rolled out to all stores in our Division
• Halved stock loss, even though top line growth was subpar. Achieved this through a combination of problem analysis and improved store operations

Bachelor’S Degree, English Language And Literature, General

Education record