Vice President - Product Development And Market Solutions
Current
May 2022 - Present
AeroLeads people directory · profile
Tom Meier Email & Phone Number
Vice President - Product Development and Market Solutions at Blue Cross Blue Shield of Michigan
at
Blue Cross Blue Shield of Michigan
1 work email found
@bcbsm.com
3 phones found area 312 and 877
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President - Product Development and Market Solutions at Blue Cross Blue Shield of Michigan
Location
Detroit, Michigan, United States
Who is Tom Meier? Overview
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Quick answer
Tom Meier is listed as Vice President - Product Development and Market Solutions at Blue Cross Blue Shield of Michigan at Blue Cross Blue Shield of Michigan, based in Detroit, Michigan, United States. AeroLeads shows a work email signal at bcbsm.com, phone signal with area code 312, 877, and a matched LinkedIn profile for Tom Meier.
Tom Meier previously worked as Vice President - Product Development and Market Solutions at Blue Cross Blue Shield Of Michigan and Vice President - Product Development, Innovation, and Member Experience at Bluecross Blueshield Of South Carolina. Tom Meier holds Mba, Marketing, Strategy, Analytical Consulting from Northwestern University - Kellogg School Of Management.
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Email format at Blue Cross Blue Shield of Michigan
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{first_initial}{last}@bcbsm.com
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Profile bio
About Tom Meier
A strategic and results-driven healthcare executive, with a demonstrated track record of expertise in product development, product management, portfolio management, brand management, product positioning, marketing, managed care, vendor management, reporting and analytics, P&L oversight, channel and distribution partner management, business development, and account management. Uses excellent communication, influence, and collaboration skills to build, maintain, and leverage relationships with internal and external partners to solve complex problems. A proven aptitude for leading innovative product development, design, delivery, and management efforts that improve access to healthcare, remove unnecessary waste and expense, and generate significant top-line and bottom-line growth.
Listed skills include Product Development, Product Management, Product Marketing, Product Design, and 29 others.
Current workplace
Tom Meier's current company
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8 roles · 30 years
Tom Meier work experience
A career timeline built from the work history available for this profile.
Vice President - Product Development, Innovation, And Member Experience
Responsible for the development, design, delivery, marketing, and management of commercial product solutions, as well as ensuring a best-in-class member experience and digital strategy. Lead end-to-end product development and management activities, including strategic planning, product discovery, product definition and design, product delivery, marketing, reporting, analytics, vendor oversight, and financial and operational performance management. Lead analysis, development, delivery, measurement and management efforts of a multichannel member experience and digital strategy. Partner with key internal and external stakeholders to drive continuous innovation through value-add market offerings. Directly and indirectly support go-to-market strategies, including sales growth and retention efforts, account management, and channel and distribution partner management.
Sep 2020 - May 2022
Vice President, Product Solutions
Oversaw development, design, delivery, marketing, and management of commercial product solutions for largest customer-owned health plan, covering over 16,000,000 members. Led end-to-end product development and management activities, including strategic planning, product discovery, product definition and design, product delivery, marketing, reporting, analytics, vendor and supplier partner oversight, and financial and operational performance management. Directly and indirectly supported corporate and regional go-to-market strategies, including sales growth and retention efforts, account management, channel and distribution partner management, and micro and macro P&L management.Managed a competitive and robust product portfolio of healthcare products, including consumer advocacy and navigation solutions, virtual telehealth and condition management offerings, omni-channel provider cost and quality transparency tools, behavioral health, employee assistance programs, stop loss, spending account and CDHP (FSA, HRA, HSA) solutions, local and national curated provider networks, behavioral-based incentives, and well-being and life-style management programs designed to engage health plan members in their healthcare decision-making, provide access to high-value care, and generate population health improvement. Led the transformation of HCSC’s Product Solution Department to a best-in-class team of over 100 developers, designers, implementers, and product-line managers, overseeing a robust portfolio of over 50 products. Increased the annual corporate investment made in product development from under $500,000 to $50,000,000 annually.Led the development, delivery, and management of key strategic products and services designed to respond to competitive threats, maximize market-driven opportunities, and generate significant top-line and bottom-line growth. Responsible for significant growth in both product revenue and margin during tenure.
2011 - 2019
~8 yrs
Executive Director, Product Development And Management
Directed development and management of company’s consumerism products, including consumer-directed health plans, spending accounts (FSA, HRA, and HSA), and incentives solutions. Responsible for the stabilization and management of established solutions, as well as finding new growth and development opportunities. Stabilized struggling product portfolio through immediate operational remediation and rebuilding market trust in the solutions. Partnered with internal and external stakeholders to identify opportunities for portfolio expansion within the consumerism space, and led the development of two new solutions, which contributed to account retention, as well as top-line and bottom-line growth.
2010 - 2011
~1 yr
Managing Director, Product Development, Federal Employee Program
Led development, design, delivery, and management of products and services for BCBS Federal Employee Program (largest private health account in U.S., covering 4,900,000 federal employees). Oversaw product portfolio, including core medical, vision, and dental plan designs, growing to include medical and ancillary plan selection and navigation tools, digital transparency solutions, member benefits administration portals, and individual digitized medical records. Led team of product development staff responsible for strategic planning, client engagement, benefit design development, product definition, product implementation, training, and product management efforts.
2007 - 2010
~3 yrs
Director, Blue Healthcare Bank Development And Operations
Led product development, design, and launch of Blue Healthcare Bank (shared banking, spending account, and member engagement asset of 33 BCBS health plans), enhancing local and national competitive positioning of BCBS system. Oversaw development, socialization, recruitment, and alignment of product concept across BCBS system.
2005 - 2007
~2 yrs
Senior Consultant, Product Development
Managed end-to-end development of various national program products and services, including Blue Cross Blue Shield’s national approach to consumer-directed healthcare in response to emerging federal regulations and competitive threat.
2001 - 2005
~4 yrs
Coordinator/Associate Consultant/Consultant, Away From Home Care Program
Developed strategies to improve customer satisfaction through product and service enhancements. Supported day-to-day operations of traveler health program, tying together over 60 BCBS HMOs.
1997 - 2001
~4 yrs
2 education records
Tom Meier education
Mba, Marketing, Strategy, Analytical Consulting
Northwestern University - Kellogg School Of Management
Ba, Political Science, Theatre
Western Michigan University
FAQ
Frequently asked questions about Tom Meier
Quick answers generated from the profile data available on this page.
What company does Tom Meier work for?
Tom Meier works for Blue Cross Blue Shield of Michigan.
What is Tom Meier's role at Blue Cross Blue Shield of Michigan?
Tom Meier is listed as Vice President - Product Development and Market Solutions at Blue Cross Blue Shield of Michigan at Blue Cross Blue Shield of Michigan.
What is Tom Meier's email address?
AeroLeads has found 1 work email signal at @bcbsm.com for Tom Meier at Blue Cross Blue Shield of Michigan.
What is Tom Meier's phone number?
AeroLeads has found 3 phone signal(s) with area code 312, 877 for Tom Meier at Blue Cross Blue Shield of Michigan.
Where is Tom Meier based?
Tom Meier is based in Detroit, Michigan, United States while working with Blue Cross Blue Shield of Michigan.
What companies has Tom Meier worked for?
Tom Meier has worked for Blue Cross Blue Shield Of Michigan, Bluecross Blueshield Of South Carolina, Blue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma & Texas, and Blue Cross Blue Shield Association.
How can I contact Tom Meier?
You can use AeroLeads to view verified contact signals for Tom Meier at Blue Cross Blue Shield of Michigan, including work email, phone, and LinkedIn data when available.
What schools did Tom Meier attend?
Tom Meier holds Mba, Marketing, Strategy, Analytical Consulting from Northwestern University - Kellogg School Of Management.
What skills is Tom Meier known for?
Tom Meier is listed with skills including Product Development, Product Management, Product Marketing, Product Design, Product Launch, Insurance, Health Insurance, and Healthcare.
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