Mei-Hsuan (Erica) Chen Email & Phone Number

Munich, Bavaria, Germany

Responsibilities:1. Managed Asian (China, Taiwan, Singapore, Korea), UK, and East European markets, overseeing sales strategies and initiatives.2. Fostered strong partnerships with regional distributors to penetrate local markets effectively by developing and executing clear sales plans in collaboration with distributors.3. Introduced creative ideas about distributor channel programs, strategies, and incentives to drive channel growth.4. Identified potential business opportunities within established market segments, developing prospects into products and demos into successful deals.- Major Achievements:1. Successfully identified and developed new business territories, establishing key partnerships in focus markets such as Asia (Taiwan in 2022 and Korea in 2023).2. Achieved remarkable results with a 148,87% attainment rate in 2021, 132% achieved rate in 2022 and a 166% achieved rate in 2023, surpassing targets within 8 months.

Munich, Bavaria

• Assessment of the environmental sensing market from the pre-sale direction (e.g. per use cases, emerging applications, and technologies) for Go-to-Market planning.• Built the market model for market understanding and strategy development for the next five years.• Developed the secondary research tactic for environmental sensing market screening. • Chinese suppliers’ assessment by cost and lead-time analyzing and communication facilitating.

- Responsibility:1. Strategically developed business with top 4 China mobile phone companies by segmenting market and product characteristics to implement strategic sales and marketing approach.2. Efficiently managed projects and facilitated cross-department cooperation with R&D and product managers.3. Improved after-sales process by building the communication pipeline with Quality Team and customers, ensuring all quality issues resolve within one month.- Major Achievements:1. 100% achieved rate on winning Huawei mobile phone contracts within 6 months by marketing, pricing and sales strategies analyze.2. ncreased 30% annually sell-out revenue by seeking and building up new cooperation with Huawei on various products (e.g., wearable device, ecosystem, and notebooks).3. Generated 57M revenue from Huawei contract in 2018.

Shenzhen, Guangdong, China

- Responsibility:1. Increased revenue and Sales quota attainment by sales forecasting and inventory monitoring.2. Efficiently implement inventory monitoring and worked closely with distributors for sales promotions.3. Fulfill customer demands profitably and reduced operating cost substantially.4. Conducted surveys regarding the market, customers, and competitors’ moves. Gathered competitiveintelligence and product feature, discussed them with the New Product Management Team.- Major Achievements:1. Hannstar’s shares increased 40% from 3rd quarter to 4th quarter in 2014 , achieved a year-over-year sales growth of 30% in 2015 and 41% in 2016.

Dongguan, Guangdong, China

- Responsibility:1. Responsible for key account- Motorola Solutions Inc (MSI)2. Successfully completed 3 projects and assisted on 2 projects by collaborating with the Engineering Team to fulfill product design requirements and optimize production process.3. Ensured shipping fulfillment with Product material control (PMC) team.- Major Achievements:1. Increased sales growth with Motorola averagely for every facility (the USA, Germany, and Malaysia) 23% from 2012 to 2013.

Master Of Business Administration - Mba

Activities and Societies: -Honors: Enacted Head of Sales in C-suite life project and won the first prize in sales pitch by analyzing.

Master Of Social Science, China And Asia Pacific Studies

Activities and Societies: Master Thesis Topic: The Control of Internet in China: Google Leaves Chinese Market

Bachelor Of Arts - Ba, Applied German

Activities and Societies: Selected as the exchange student to Bonn University (Germany) in spring semester of 2007

Bachelor'S Degree, Exchange Program- German