Meika Birch Email & Phone Number

Perth, Western Australia, Australia

Perth, Western Australia, Australia

In this role I lead ALYKA's CRM team to help businesses find, connect and build long-lasting relationships with the right people, at the right time, supported and tracked by the right technology to make agile, data-driven decisions. In particular, I specialise in digital transformation strategy and process development, architecting robust marketing, sales and customer service solutions, using tools like HubSpot CRM, to operationalise big ideas that help save time and grow revenue.

Perth, Australia

My role as Team Lead for Salted Stone's APAC Client Services division sees an exciting opportunity to be a part of the continuing evolution of Salted Stone. Salted Stone delivers end-to-end digital solutions and consulting for planet Earth's increasingly customer-centric business challenges. We’re hungry to take on the hardest problems we can find, and we get better at what we do every day.

Perth, Australia

As the Senior Account Manager at BrandManager (now Salted Stone), I have the opportunity to lead our Client Services team to achieve great results for the organisations we work with, through the practical development of productivity frameworks and by nurturing diverse skills. We strive for authenticity, empathy and to produce work that is meaningful and deliberate.In partnership with my colleagues and international clients, we strategise, coach and advise on new Inbound Marketing strategies. With a hands-on approach to the management and implementation of client marketing programs, I work cross-departmentally to drive online and offline marketing activities, including creative and branding strategy, web design, content marketing, blogging, social media, marketing automation, analytics and lead nurturing to ensure projects are delivered on time and exceed expectations - using the latest marketing technologies.

Services include communications strategy, collateral and web design, website development, social media management and monitoring.Clients have included those in real estate, education, women's advocacy and not-for-profit organisations.

Perth, Australia

In an adaptive role at AISWA, a non-profit membership organisation with a diverse range of services and stakeholders, I lead or supported a number of projects that spanned across the areas of communications and technologies. In addition to responsibilities maintained from my previous role, these included: • Development and implementation of communications strategies to assist AISWA leadership in advocating the interests of Independent Schools in national and state education agendas. • Assisting member schools in accessing quality research through the analysis of data related to the evaluation of technology plans and student learning as well as the facilitation of online student data collection for AISWA supported assessment programs. • Design and execution of AISWA’s rebranding strategy including the development of multimedia, messaging and branded materials that help unify and promote the association's presence, programs and services as well as the interests of the Independent sector. • Design, development, content production, training and administration for AISWA’s online initiatives including the new AISWA website, online learning management system (Moodle) and data collection portal.

In this role at AISWA I worked with curriculum specialist, education technology and secretariat's IT services teams to:• Develop and maintain various online initiatives including websites, Learning Management Systems and online database facilities.• Deliver customised staff and teacher training and support for collaborative, administrative and e-learning applications such as: Moodle, SharePoint, Adobe Connect, Adobe Creative Suite/Cloud applications (e.g. Photoshop, InDesign, Illustrator, Muse, Forms Central, AfterEffects, Adobe Acrobat Pro), Microsoft Lync Unified Communications System, Fresh Air (AR), Aurasma (AR), Microsoft Office and more.• Present education technology themed seminars and workshops at national and international education conferences. (Co-presented on AI and Augmented Reality learning at 2014 ISTE Conference)• Undertake project management duties for the provision of AISWANet Private IP Network and NBNISS internet schemes including cost planning and billing.• Design marketing and course materials including promotional media, video tutorials, Flash movies, web design, interactive forms and print graphics.• Faciltiate the online collection of school data for NAPLAN and other national testing initiatives.• Plan and manage a number of member events including international study tours, conferences, seminars and professional learning courses.• Assist with the management of ICT integration and learning technology projects for Independent Schools including educational programs and procurement and licencing.

ASEAN Fashion Week, Japan 2013

Bachelor Of Communications, Advertising And Public Relations

Included core and elective studies of: Media Buying and Planning, Crisis Communications, Creative Copywriting, Event Management, Web.

Graduate Diploma, Education

Offered Murdoch University Academic Excellence Award (MUAEA) of a post-graduate scholarship for outstanding results. Completed all.

8-12

Activities and Societies: Awarded colours and honours for Drama and Orchestra; Selected to participate in music tours to Sydney, Canberra.