Meike Gröppel-Wegener Email & Phone Number

Berlin, Deutschland

Berlin Und Umgebung, Deutschland

Berlin

Berlin

Berlin

- Entwicklung und Optimierung der CRM-Strategie- Konzeption, Erstellung und Durchführung von CRM- und E-Mail-Marketing Kampagnen in Zusammenarbeit mit den Kreativteams- A/B Testing, Analyse und Optimierung sämtlicher CRM-Kampagnen- Entwicklung neuer Kommunikationsstrategien- Segmentierung der Kundenbasis und Entwicklung segmentspezifischer Strategien- Kundenbefragungen- Initiierung, Durchführung und Erfolgskontrolle von CRM Projekten

Braunschweig Area, Germany

- Predictive analytics (predicting the probability of events in the customer lifecycle)- Market basket analysis- Marketing analyis (measuring and visualising the success of marketing campaigns)- Development of BI dashboards (sales, customer lifecycle, campaign success)

(Freelance)

- Data analysis (Datamining, e.g. finding customer clusters; location studies; implementation of cross-departmental dashboards)- Planning and execution of data driven marketing campaigns- CXM strategy development for clients in retail and tourism- CRM-, database- and email-marketing project management (e.g. selecting and implementing the right tools; staff workshops and training sessions; establishing best practice)

Berlin Area, Germany

- Online marketing (SEO, SEA, email, social media)- Establishing the customer database- Development and implementation of content strategy- Customer Experience optimization- Marketing analyis

- In charge of online marketing and CRM activities for Germany, Austria and Switzerland- Market research and compilation of detailed reports on the German-speaking markets, as well as ad-hoc consultation for our partners in the British tourism industry- Contact for the Austrian and Swiss travel industry for all matters regarding the promotion of Britain- Since November 2010 co-ordination of the implementation of VB's campaigns in all European markets

- Developing and implementing a segmented marketing and communication strategy for IKEA's customer club, IKEA FAMILY- Planning and implementing all on- and offline communication with IKEA FAMILY members (segmented email-newsletters, relevant content on www.IKEA.de, direct mailings, customer magazine IKEA FAMILY LIVE)- Developing and utilising the marketing database with approx. 5 Million members (quality assurance, analysis of customer data, reporting for store and country management)

- Setting up data flow between the marketing database and all relevant touchpoints at IKEA Belgium as a new IKEA FAMILY country- Adaptation of the new corporate IKEA FAMILY microsite to national requirements in Belgium and Switzerland- Developing report systems for store and country management

- Setting up a local email-marketing tool that enables the IKEA stores to write their own newsletters based on central templates- Developing segmentation models, reports and analyses from the marketing database in Germany and France- Setting up local databases in both countries to give the stores direct access to relevant data regarding their customers

- Setting up a marketing database for Germany (establishing and controlling data flow from all relevant touchpoints within the organisation)- Developing reports and analyses for country and store management

- Leading Customer Research and CRM- Building an email-based customer service department- Setting up and maintaining an affiliate marketing program

- Building a consolidated database from different sources, developing customer profiles, measurement of customer satisfaction- Co-ordinating different above- and below the line campaigns (direct mailings, brochures, web design, magazine and newspaper advertising, promotions)- Responsible for all marketing measures in Austria (advertising, promotions, training program for travel agencies)- Business planning

Diplom, Anglistik, Bwl, Hispanistik

Auslandssemester: 1991: University of the Pacific, Stockton, USA 1993/94: Universidad de Barcelona

Nano Degree, Data Analyst - Discover Insights From Data​:

* Using descriptive statistics, Python, pandas and NumPy to investigate and analyze datasets * Using data munging techniques and MongoDB.

Auslandssemester, Business Administration, Spanish