Tom Postma Design is an Amsterdam based international spatial design studio known for designing bespoke, high-end, permanent and temporary art related spaces for a varied group of global clients such as museums, art fairs, exhibitions, events, galleries and art collectorsUnder my leadership we have redefined the company’s image from a stand builder to an established international spatial designer for art related spaces, reduced dependence on the founder, built a dedicated service minded team of twenty highly skilled International architects, designers and draftsmen, grown the client base by adding high-profile clients such as the Kunst Historisches Museum Vienna, The Fondazione Prada in Milan and the Rijksmuseum in Amsterdam to name a few, diversified our offering by focusing not only on temporary architecture but also on more permanent projects and tripled the turnover and profit while doing so.• Led the agency from a strategic, operational, people, financial and communication point of view • Co-created concepts and spatial designs for various projects such as art fairs, museums, exhibitions, galleries, jewellers and private residencies• Grown the business and built relationships with existing and new clients, acquired new clients and initiated new projects • Built and developed a collegial high performing team and a warm, professional and transparent company culture

Royal Ahrend is a Dutch furniture company that has been supporting its global clientele for over 100 years in creating and vitalising working environments that allow the workplace to be a place for people to meet, be inspired and work together comfortably and effectivelyBy redefining and establishing the Studio & Design team’s internal position as a full member of the Ahrend commercial team and growing and reconfirming its expertise on complicated spatial and sustainable challenges with Ahrend clients I led the Studio and Design team in becoming a constructive and positive work environment with self-confident and high performing individuals • Developed and executed the Ahrend centralised Studio & Design and Showroom & Hospitality strategy • Led and coached a team of twenty Interior architects, designers, draftsmen and showroom & hospitality employees • Supported and initiated commercial projects and business development initiatives• Part of the commercial management team of The Netherlands

- Support the research, design and detailing of various projects such as new store design concepts, museum exhibition spaces, cultural spaces and residential houses

Nike is an American sports clothing and equipment brand. Its mission is to bring inspiration and innovation to every athlete* in the world and this drives the Nike brand to do everything possible to expand the human potential by creating groundbreaking sport innovations. *If you have a body, you are an athlete.Coming from the EMEA (Europe Middle East and Africa) brand marketing department and having been responsible for the creative development, production and implementation of several (retail /brand) marketing campaigns and retail concepts. In this role I became responsible for transferring the Nike brand standards, values and strategies to the local country teams in the CEMEA (Central Eastern Europe Middle East and Africa) growth region that was still at a starting point of introducing brand thinking in their respective countries. I achieved this by being a leader and the linking pin between the Pan-European brand team, the CEMEA marketing and sales teams, the country marketing and sales teams and their key retailers.• Responsible for the implementation and evaluation of all retail marketing campaigns in Nike CEMEA • Trained and coached the local country teams on Nike brand standards, values and strategies • Developed and implemented a new product assortment strategy for key accounts and multi-brand stores to improve the brand presentation and sell-through at retail

Working within the brand marketing department I had a leading role in the creative development of several Pan-European retail marketing campaigns and store design concepts. Some campaigns were part of a bigger through the line advertising campaign and, in some campaigns, retail was the driving force in the brand communication• Responsible for the creative development, production, execution and evaluation of the Pan-European Nike Running, Nike Pro and Nike Air retail marketing campaigns • Project lead for the development of new Nike retail and shop in shop fixture concepts • Part of cross functional Nike brand teams to build fully integrated through the line advertising campaigns Retail Marketing lead within the brand team • Budget responsibility of €15 million

Levi’s® is the original leader in denim wear in the world. Since inventing the blue jean in 1873, Levi’s® has been the authority on denim, becoming the most recognizable and imitated clothing in the world. Levi’s® is an icon of Americana and has been for generations on a global scale In 2000, due to the arrival of fast fashion, the Levi’s® brand was experiencing a big decline. In order to turn the business around the company decided to change from a decentralized strategy and organisation to an EMEA led centralized strategy and organisation. In my role as retail marketing manager for EMEA, I was instrumental in establishing a centralized retail marketing department by developing, organising and implementing this new strategy and building a supporting framework to deliver the set goals• Manage the development and production of all Pan-European in-store communication materials in line with the Levi’s® brand image and strategy • Responsible for active interface with external parties across Europe e.g. advertising and design agencies, suppliers and Levi’s® affiliates • Manage visual merchandising and retail marketing budget of US$ 8 million