How do you succeed on LinkedIn and the like? With the right strategy! Social media only work well if you know WHAT you want to share with WHOM. 💡𝗛𝗼𝘄 𝘁𝗼 𝗿𝗼𝗰𝗸 𝘁𝗵𝗲 𝘄𝗲𝗯: 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗴𝗿𝗼𝘂𝗽Therefore, it is essential that you first take care of the target groups you want to address. Ask yourself how/with what you can help them. What advantages do you offer your customers? How do companies benefit from your offer? Attention: Self-praise will get you nowhere! For effective answers, you should definitely take the perspective of your addressees. This is the only way to define and formulate messages that will resonate with your target groups. Once you have clarified this for yourself, you can think about the appropriate media or channels where you want to be active. You can build up an effective content strategy and design tailored communication concepts for LinkedIn, Facebook and the like. It doesn't matter whether it's about your personal appearance or your company.You don't have the time? Or no idea how to go about it?Just rely on my trained view from the outside and my experience in working out target group-oriented messages.𝗪𝗵𝘆 𝗜'𝗺 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗿𝘀𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: 𝗕𝗿𝗶𝗲𝗳 𝗼𝘂𝘁𝗹𝗼𝗼𝗸 𝗼𝗻 𝗺𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲- Over 30 years of experience in journalism, public relations and digital communication- Focus on B2B communication- Early adopter on the social web- Expert for corporate blogs and online magazines - from strategy to editing- Well-known clients - from SMEs to corporations👉 Follow me for useful info and assessments around digital communication. You can also click the 🔔 below my header image to never miss an update from me.Got a topic burning on your mind? Contact me right away: Get an appointment: https://calendly.com/leopoldml/strategiecallmobile: +49 (0)160 93405770e-mail: leopold@start-talking.deWeb: start-talking.com