Mei Keller-Lin Email & Phone Number

Basel, BS, CH

Männerdorf, Switzerland

Basel Area, Switzerland

• Gather and analyze all data relevant to creating forecasts (historical sales, market trends, seasonality, inventory levels, shortages)
• Manage the Open to Buy (OTB) in conjunction with Operations and Buyers, seasonal forecasting, replenishment and allocation reporting systems

Basel Area, Switzerland

• Produce monthly financial KPI reports covering Sales& Margin directed to Senior Management, Buying Category Heads, Operations and Regional Controlling
• Design monthly passengers report and trend analysis directed to CEO
• Conduct customer shop behavior analysis by nationalities and airports

Zurich, Switzerland

• Initiate and establish global pricing & promotion structure
• Develop, implement and analyze commercial reports globally
• Analyze and monitor monthly KPI (margin and pricing)
• Review the analysis of passenger surveys in order to recommend future services and new ideas
• Plan and conduct market research for new store and increased sales

Basel Area, Switzerland

• Conduct trend analysis of Implant & Abutments customer data
• Provide monthly sales & controlling reports to evaluate sales development by country (monthly expense analysis, KPI ratios, customer segmentation reports)

Taipei, Taiwan

• Developed pricing models for annual fees of 12 different credit cards
• Simulated incentive scheme and monitor monthly compensation cost and headcount productivity
• Analyzed credit card expenses and control operating costs by monitoring monthly costs from each sales channel
• Evaluated critical business budget of sales & marketing’s campaigns by simulation financial model
• Managed monthly expense forecasts and annual expense budget including planning cycle, margins and costs

Taipei, Taiwan

• Offered tailor-made market research to German/Taiwanese companies
• Organized business visits and seminars for German delegations
• Provided professional consultancy for market identification and product/service launch to German/Taiwan market, including trade regulatory, business partners, and product registration

Taipei, Taiwan

• Pricing strategy for local competition and analysis of pricing, gross margin and annual forecast
• Product management 22% of yearly sales within 4 stores; implemented IKEA concept and product presentation within the store
• Monitored & evaluated strategy implementation results to achieve sales targets and gross margins
• Initiated ideas, selected products and conducted business proposals for 4 market campaigns per year
• Analyzed the business performance of product ranges on a country level

New York

• Formulated pricing strategy on discount stores, resulting in a 30% reduction in inventory
• Conducted pricing analysis and identified best-sellers to maximize business for each account (JC Penney, Bed Bath & Beyond, ABC Distributing)
• Implemented client-driven market research of fashion trends which led to developing two new comforter product lines
• Designed online customer interface to introduce new products and provide after-sales service on web site

Greater New York City Area

• Developed and maintained a database to assist IBM HQ to evaluate global sales performance, managed transaction information, and conducted industry analysis
• Implemented a cross functional training program to improve work force productivity
• Prepared sales performance tracking review for regional sales managers to ensure smooth running of cross border transactions

Master Of Business Administration (Mba), International Management

Bachelor'S Degree, Economics