Meike Daeffner Email & Phone Number

Your go-to person for all things Retail and Retailers at WA's premier fashion and lifestyle destination and over 300 stores- Karrinyup. Passionate about social sustainability and partnerships that are outside the box.Champion for inclusion & diversity, as active Member of GPTs GLAD - I also proudly represent GPT on the Property Council of WA I&D Committee.

Here to deliver a best in class retailer experience for Karrinyup. Driven to deliver retail marketing campaigns and partnerships that exceed expectations. Passionate about all things customer experience, ensuring the team deliver "only at Karrinyup" moments daily.

Perth, Western Australia, Australia

I delivered all retail marketing activity for Karrinyup during the $800M redevelopment of the asset. My role included creating a retailer engagement strategy throughout development. i also led the onboarding strategy for over 180 new retailers.

Perth, Western Australia, Australia

TyreConnect is Australia's fastest growing B2B solution provider to the multi-billion dollar tyre industry. I lead a dedicated high performing team in delivering all aspect of marketing & communications, focused on client engagement and acquisition.

Perth, Australia

I oversee the complete delivery of marketing and sales activities for the RAC Parks & Resorts portfolio in WA (currently 9 properties). This includes creating direct consumer campaigns, managing budgets, defining business strategies, developing high profile partnerships across media and not for profit, negotiating contracts and partnerships and delivering all national and international sales activities, managing trade and industry show engagement, international contracting and distribution channel expansion.

Highlighted achievements: - Awarded 2016 Winner Property Council of Australia Award for Excellence in Sales Promotion- Generated over $50,000 worth of media / PR value p.a.- Increased Centre foot traffic by average 49% during campaign periods- From concept to execution, high profile marketing and community engagement campaigns Responsibilities / key tasks: - Prepared annual marketing plan, including trade area research, micro/macro competitor analysis - Managed all aspects of shopping Centre campaign marketing, from concept creation to execution and post campaign analysis (including foot traffic, sales impacts and return on investment)- Monthly sales analysis and business reporting to the landlord - Strategic Centre positioning, stakeholder engagement in the community, with national retailers, business owners - Media and Communications Management, including TV, Radio, Print and Social - Capital expenditure planning (upgrading amenities, seating, visual merchandising) to increase customer dwell time and return visitation)

Perth

Highlighted Achievements: - Portfolio rebrand, including the delivery of new logos, website and visual presentations- 2015 Finalist- Shopping Centre Council of Australia Awards- Community categoryKey Responsibilities / Tasks: - Managed 8 Shopping Centres in WA/SA - Business Planning, trade area analysis and demographic/ competitive research for each demographic- Monthly management reporting, including sales and foot traffic analysis- Monthly finance / budget reporting

Perth

Highlighted achievements for clients: - Researched, created and presented to Department of Health for the government Midwifery program in Tanzania (GHAWA)- Created strategic marketing plan for national franchise client (over 100 stores across Australia)- Small business development, consulting to a variety of small to medium businesses, creating annual business and marketing plans- Campaign management, from concept to execution - Market research and competitive analysis

Perth, Australia

Berlin Area, Germany

Highlighted Achievements: - Concepted and managed numerous high profile events, including European movie premieres, international VIP appearances, international and EU state officials visitations- Played a major role in the management (event, marketing) of “100 years Meredes Benz” which was attended by over 800,000 visitors in three days- Increased Centre foot traffic by 35% within 12 months- Average event / campaign attendance of 40,000 visitorsKey responsibilities / tasks: - Managed budget responsibility for events and marketing in excess of $1,000,000 including budget planning, forecasting and monthly budget monitoring- Negotiated and managed all major third party events / promotions including BMW Mini launch, 100 years Mercedes Benz, NIVEA and numerous movie premieres- Managed all aspects of events at the Centre, including security, vendor and staff sourcing, briefing and on site management at the event(s) and in some instances working with national security, personal bodyguards- Responsibilty for all third line revenue planning and generation, KPI of $250,000 p.a.- Managed all aspects of financial accounting, including arrears management- Lease administration for existing and new retailers- Retail property operational management – from tendering to contract management, as well as day to day management of the assets retail floor

Berlin

Highlighted Achievements: - Assisted client in negotiating a 15,000 sqm commercial lease- Managed all Macquarie Bank commercial assets in BerlinKey responsibilities / tasks: - Prepare monthly management reports- Manage tenant services including lease administration, contract management, maintenance and repairs, insurances- Managed property budget (maintenance, marketing), including quarterly reforecasting and budget tracking- Arrears management

Berlin

Highlighted Achievements: - Client satisfaction increased from 70% to 94% (results annual client survey)- Business Development – assisted in the acquisition of new clients- Implementation of Automotive industry standards across production (with CEO) Key responsitilibies / tasks: - Managed annual export volume of 15 mil EURO- Finance and Controlling, account receivables- Quarterly sales forecasting- Prepared export sales and toll documents- General sales and admin duties- Market and competitor analysis- Ensured compliance to Automotive industry standards- Claim and quality assurance management