Meike Schützek Email & Phone Number

Berlin And The World

- communications (media pitches, framing)- marketing (concept of visuals, channels, budget, goals)- concepting courageous and daring campaigns (assessing big picture, stakeholders, impact)- conceptual art and design to communicate effectively- speaker (sharing, motivating, raising the bar of action to preserve the ocean)

New York, Berlin

- Concepting media pitches, 'framing' of media campaign, PR / press work.- Strategic assessment and implementation of digital projects in channels SEM, SEO, Affiliate, Retargeting, Display, Social, Social Ads, Marketplaces (eBay, Amazon), Content.- Analytics: Manage eCommerce campaigns based on set KPIs according to sales and profitability targets. Evaluate KPIs to turn performance challenges into success stories.- eCommerce Technology: Web store set up, implementation of performance tracking, product data feed transfers, A/B Testing.

Berlin, Berlin, Germany

Ocean. Now! leverages the power of art to strengthen engagement for SDG 14 “Life below water” on all levels of society. Our goal is to rebuild a thriving marine ecosystem.

Berlin Area, Germany

- Strategic build of international team while driving growth on global level.- Monthly allocation of marketing budget across digital channels according to KPIs.- Daily monitoring and projecting of digital performance in channels: Display, SEM, SEO, Affiliate, Social, CRM, Retargeting, Price Comparison, Native, Marketplaces.- Highly analytical yet creative approach across all daily operations. - Overseeing seasonal campaign set up into all channel requirements while maintaining brand / CI.- Reporting: Weekly, monthly, yearly, interim.- Team: Leading a team of 7.

Berlin Area, Germany

- Channel Management: Daily optimization of global digital campaigns according to performance strategy based on set KPIs, budget and current industry standards.- Channels: SEM, SEO, Affiliate, Social, Email, Display, Retargeting, eCommerce. - Analytics: Discover strong conversion drivers to amplify successful performance patterns while optimizing weak spots and realizing opportunities creatively.- Reporting: Weekly, monthly, yearly, interim.- Team: Coordinating team of two interns.

Greater New York City Area

- Project Management: Coordinate Neighborhood Outreach team to raise local awareness for global event „People’s Climate March“ on Sep 21st - Presentation: Host screenings for movie „Disruption“ as pre-event for „People’s Climate March“, chair and lead discussions before and after screening- Press contact: Maintain press relations with local media

Greater New York City Area

- Team: Main point of contact for client teams (analyst team and campaign managers) overseeing strategic plans and leading execution for digital channels SEM, SEO, Social and CSE in Europe, USA, Canada, Australia - Project Management: Integrating projects and maintaining account plans, coordinating weekly priorities for major initiatives between teams and channel partners - Channel strategy: Identifying opportunities and driving strategy according to individual digital channel features and cross-channel relationships- Analytics & Weekly Reporting: Delivering weekly reports to client that encompasses the entire Digital Marketing program. Leading weekly calls to discuss results, projects completed, open tasks and new initiatives

Greater New York City Area

- Management of Paid Search Campaigns of large online retailers in US- Project Management: Leading of weekly reporting and client calls to establish KPIs, quarterly client reviews and audits; managing the relationship, deliverables and daily operations with clients- Analytics: Monitoring and optimisation of search/web traffic - Consulting: Giving strategic advice according to current industry knowledge; translating business requirements into a cohesive strategy; working with Product Management to develop product features and enhancements; sourcing, negotiating and handling of complex relationships

London, United Kingdom

- Management of Comparison Shopping/Facebook Campaigns of large online retailers in Europe- Project Management: Weekly reporting and client calls; quarterly client meetings and reviews, daily product feed management according to account targets and all aspects of Shopping Campaigns (eg SEO, product listing criteria, reviews, display advertising)- eCommerce Consulting: Quarterly client reviews and audits - Analytics: Monitoring and optimisation of search/web traffic through various sources (In-house software, merchant interfaces, Google Analytics, Omniture, Coremetrics)- BT Retailweek Technology Award 2011

London, United Kingdom

- Email Marketing: Management, budgeting, planning and developing of online e-mail campaigns; - Affiliate Marketing: Management of affiliate partnerships, creation and monitoring of Affiliate banners, analysis and quality control- Social Networking: Daily monitoring of creative marketing on Facebook and Twitter, development and implementation of People Tree Online Magazine- Search Marketing: Keyword research and monitoring of SEO and SEM campaigns - Content Management: Optimisation of website structure and daily content updates, redesign and re-launch of homepage and product details pages - Online partnerships: Initiation of online promotions through online partnerships in order to raise brand awareness and growth of mailing list; - Analytics: Monitoring and optimisation of web traffic, eg Click Through, Conversion Rate, Bounce Rate and Time spent on site- eCommerce: introduction of new payment systems (Paypal, multicurrency)- eCRM: Development and implementation of strategies for acquisition and retention - Devising and scheduling of product promotions with merchandising, PR, sales and logistics departments

London, United Kingdom

Compiling of press coverage book, marketing book, promotional leaflets, e-newsletters, updating of Social Media platforms

London, United Kingdom

- Coordination of international workflow for Taxonomy changes (UK, USA, Germany, France)- Direct Marketing and CRG: Development, planning and implementation of consumer mailings- Translation and quality inspection of website and POS mailings- Support of corporate PR campaigns- Competitive Analysis- SEO: Daily content maintenance of website www.shopzilla.de

London, United Kingdom

- SEO: Daily content maintenance of website www.shopzilla.de - Data administration, refining, restructuring and relaunch of online product offers - Merchandising (layout of homepages, creation of online boutiques) and quality inspection of digital content- Monitoring of industry development and competition- Delivered in-house training (“E-commerce in the era of Web 2.0”)

Hamburg

Corporate PR and Product PR Yahoo! Germany, Kelkoo:- Realtime maintenance of clients press website, managing press relations- Production of PR Material and direct mailings- Development, planning and implementation of PR campaigns and events, such as a campaign during the FIFA worldcup championship- Client relations: interviews, attendance of client meetings - Compilation of reports for client (in English), supervision of service providers, monitoring of media, expertise in Internet research- Development of PR pitches, product presentations (e.g. new Yahoo! Product in front of journalists regarding FIFA worldcup championship)- Management of projects and assurance of workflows, e.g. presence of Yahoo! During FIFA Trophy Tour in 5 German towns or on popKOMM in Berlin- Development of case studies, debriefing on daily basis- Responsible for media cooperations/competitions minding corporate aspects

Germany, New York City

Correspondency: Research, interviews, editing, presenting local newsExpertise: Club Music, News, Fashion, Politics

Ilm, Award In Team Leading And Management

Master, Business, Languages And Cultural Studies

Certificat D'Etudes Politiques, Politics

Cambridge Certificate Of Proficiency In English, English