Meike Burgess Email & Phone Number

Aviemore, Scotland, United Kingdom

Aviemore, Highland, United Kingdom

Wild Scotland is the Scottish wildlife and adventure tourism association, a body representing all types of outdoor activities, including walking holidays, cycling, mountain biking, sailing, whale-watching, fishing and other nature-based adventures.

Support on social media content sourcing, scheduling, monitoring and reporting for the #dreamwildscotland campaign.

Edinburgh, United Kingdom

Support/management of trade relations between VisitScotland and the Nordic and DACH Markets. Answering trade enquiries, market research, trade eNews, trade itineraries, planning trade FAM trips and planning & delivery of events like the VisitScotland Expo 2019 and the European Business Development Mission. Additional responsibility: Support/management of trade relations for European Golf operators.

Edinburgh, United Kingdom

Support/Management of digital media strategy. Planning, delivery and reporting of digital campaigns including paid search, paid social and display. Ensuring digital campaigns receive ongoing optimization throughout duration of activity; including bid optimization strategies, targeting, call-to-actions, landing pages and budget weighting. Handling budgets and invoicing. Agency briefing. Support in management of partner campaigns with i.e regional DMOs and OTAs. Extensive reporting. Developing digital media best practice guides.

Edinburgh, United Kingdom

Edinburgh, City Of Edinburgh, United Kingdom

Support/Management of Digital Media Strategy. Planning, delivery and reporting of several digital campaigns including paid search, paid social and display. Ensure digital campaigns receive ongoing optimization throughout duration of activity, including bid optimization strategies, targeting, call-to-actions, landing pages and budget weighting. Implement ongoing test strategies for continuous improvement. Agency briefing. Support in management of partner campaigns with i.e regional DMOs and OTAs. Extensive reporting. Developing Digital Media best practice guides. Additional responsibilities: Growth fund consulting support, Dutch translation work, Dutch social media management.

Edinburgh, United Kingdom

Managing all of the social media and PR activities for the Boozy Cow brand which consisted of 3 restaurants. Responsibilities included supervising and assisting with content creation on the various sites. Planning and researching content. Creation of a content calendar. Gathering user generated content. Working together with external agencies like the web development and video production companies and ensuring that they are briefed correctly. Creating analytics reports on our social media and managing social campaigns. Key Achievements: Oversaw launch of the new website.

Aviemore

Main responsibilities included building regular email campaigns highlighting promotions, products and digital content. I ran the social media accounts for Facebook, Twitter and Instagram. Contributed to written and visual content creation. Researching what content we needed, wrote blogs and edited written content from other sources. Other responsibilities included co-managing the visual database, branded products, updating the website, brochure creation, maintaining press relations, and organizing press trips for journalists. Assisted our in-house videographer with film-editing. Key Achievements: Grew Instagram following from around 500 to 10k in just over a year. 18% of annual online sales attributed to assisted and direct conversions via email campaigns. Research and written content creation of the West Highland Way Food Guide.

Aberdeenshire

Market research and digital marketing activities for Bio Technics Ltd, Oil Technics Ltd, and Oil Technics Fire Fighting Products. Responsibilities included updating social media (Twitter and LinkedIn), website management, competitor analysis and market research.

Inverurie

During this time period I worked as a self-employed marketing assistant to four different businesses; a small fashion boutique, an independent designer of tartan clothing, a business consultancy and a local town business association. Tasks involved market research and conducting various competitor analyses. Searching and contacting potential retailers. Monitoring events and exhibitions to attend. Creation of brochures, adverts and newsletters. Managing 3 social media accounts (two Facebook/ 1 Pinterest) and also updating website content for all four businesses. Additionally, for the business consultancy I also reviewed websites and social media campaigns of small local businesses and provided advice.

During this time period I worked as a self-employed marketing assistant to four different businesses; a small fashion boutique, an independent designer of tartan clothing, a business consultancy and a local town business association. Tasks involved market research and conducting various competitor analyses. Searching and contacting potential retailers. Monitoring events and exhibitions to attend. Creation of brochures, adverts and newsletters. Managing 3 social media accounts (two Facebook/ 1 Pinterest) and also updating website content for all four businesses. Additionally, for the business consultancy I also reviewed websites and social media campaigns of small local businesses and provided advice.

Aberdeen

Cooking, cleaning, preparation of oral medication and providing assistance with physical disability.

Amsterdam Area, Netherlands

Loading, logging, syncing of several Dutch TV-Shows such as Vrijland, Spangas and Moordvrouw. Did the first episodes of a Vlog for a Dutch Children's TV show Vrijland.

Master Of Science In Marketing And Management, Marketing

Activities and Societies: Canoe Club Fundraiser for Aberdeen University Canoe Cub

Chartered Management Institute, Leadership & Management, Level 5

Masters/Joint Honours In English Literature & Film And Visual Culture, Arts

Activities and Societies: Canoe Club, Lairig Club, International Society

International Baccalaureate

Activities and Societies: MUN debate team, school play, yearbook committee