After three incredible years I decided it was time for a change and resigned from my position at the railroad and museum. It was an honor to be able to craft their story and share it across multiple platforms, to create and execute their sales and marketing plans, and to work on a multitude of exciting projects. After doubling ridership, increasing revenue 90% year over year, winning over $300,000 in grants and securing article after article by working with the media I'm positively thrilled with what I got to be part of! I wish the team there much continued success. What a whirlwind these last three years have been. I'm eager to find new projects I can pursue with equal gusto and enthusiasm.Listed below is a brief summary of my duties: -Create and implement a sales growth strategy to increase ridership in targeted markets -Promote the railroad and museum as a tourist destination -Negotiate media buy, oversee design of all collateral-Develop relationships with media, draft and publish press releases-Identify and participate in key industry conferences -Partner with area hotels, tour operators, destination marketing organizations, corporate meeting planners, etc. to attract customers, group bookings, special events and charters -Create and maintain annual sales and marketing budget -Develop annual sales & marketing plan and consistently communicate efforts with results to management team-Lead digital business initiatives including the website, email marketing, ticketing system, social media, Google Analytics and daily deal offers-Create programs to enhance the value of services to visitors and encourage customer loyalty-Serve as a key member of the management team to provide strategic leadership and sustain the railroad’s values and vision for growth-Oversee sales growth of gift shop, special events and education program-Work with the call center, publish excursion schedule in booking engine, manage fares, discounts and promotions

DevelopmentOutreachMarketingSalesRequest For Proposals (RFP)

Group & Corporate Sales. Public Relations.

Marketing and Sales; Project Management for Physics and Science Days (NASA partnership), Spiritfest, Cinco de Mayo, Cross Country Track Meet. Group Sales, Hotel Consignment Program, Season Pass and Group Ticket Sales.

Create and implement annual sales and marketing plan. Assist GM as needed. Assist with public and media relations.