Mei Lee Email & Phone Number

New York, Ny, Us

• Serve as the primary internal owner of the successful delivery of our client's content syndication and digital advertising campaigns (including CTV)• Serves as a digital operations subject matter expert for internal teams and external partners.• Manage and Troubleshoot lead load status, rejected leads, and lead buybacks.• Provide a summary report of all actioned leads and highlight any discrepancies to ensure increased revenue goals.• Acts as the subject matter expert across ML’s products and 3rd party applications including Lead Generation and Digital Advertising Operations and platform integrations.• Work with internal and external stakeholders to, identify define and implement inventory requests• POC of building Xandr insertion orders from start to finish of display campaigns. • Collaborate with partners to help improve and navigate best practices and process improvements at a granular level in partnership with Partner Operations.• Serve as a digital operations subject matter expert for internal teams and external partners.• Continuously assessing, improving and implementing efficient and scalable operational workflow, end to end.• Partners with the finance team to complete month-end close processes, analysis and reporting.• Collaborate on the team onboarding training curriculum and continuous education• Partner with the finance team to complete month-end close processes, analysis, and reporting.Serves as the primary internal owner of the successful delivery of our client's content syndication and digital advertising campaigns.

Fort Mill, Sc, Us

• Built and managed buy-side campaigns (Direct, Programmatic and PMP) in Google Ad Manager (GAM): including complex campaign setups, tag generation, monitoring delivery, optimization recommendations, and reporting/analytics assistance• Generated 10 million dollars in positive revenue in one year with positive returning business from advertisers.• Proactively analyzed pre, mid and post-campaign reporting on paid media performance (CTR, CPM & CPC) in direct and app (META, TikTok & Twitter) regularly and recommended optimizations to drive sales goals and engagement.• Partner with Product & International Integrated Marketing to develop and execute the marketing strategy and produce desired products. • Single-handedly manage tent pole events (ATT iPhone Launch, HBO new shows, PlayStation console) and releases estimated over $8 million in revenue.• Participate in regular meetings to ensure deliverables are met and campaigns are executed correctly with account strategist for best positive revenue. • Troubleshooting ad disruption and impression discrepancies with ad verification partners (IAS, DV and Krux) with Google Developer Tools and Fiddler.•Lead QA testing for new systems or integrations, along with 3rd party certifications within IAB standards.•Proficiant in OperativeOne systems for I/O management.•Onboarding teams in Video Ad Serving Template (VAST) and Video Player-Ad Interface (VPAID) creatives and builds, along with the QA of pre-roll videos.

New York, New York , Us

• Manage tent pole events (e.g. E3, Grammys, CBS Sports Fantasy Football). Includes working with cross-functional teams to understand custom program requirements and roll it out to the team. Participate in regular meetings to ensure deliverables are met and campaigns are executed correctly• Set up and manage buy-side campaigns in Doubleclick Campaign Manager (DCM) & Programmatic Guarantee--including detailed campaign and creative setup, tag generation, monitoring delivery, optimization recommendations, and reporting and analytics assistance• QA all assets before and throughout the launch, ensuring partner specifications are met and tags are firing properly• Ensure pipelines from Campaign Manager to Analytics dashboard are maintained regularly in order to ensure an accurate real-time feed of campaign performance• Make recommendations for tagging structure on various websites to improve campaign performance• Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption escalations• Coordinate asset hand-off with client and internal teams; while proactively communicating updates and setting expectations with all stakeholders• Knowledgable on OperativeOne for I/O management.• Experience with first party ad serving (e.g. DFP/GAM) & third party ad serving technologies (such as Sizmek, Celtra, Clipcentric, etc.)• Work closely with Site Teams to streamline direct buys to optimize maximize revenue and client satisfaction.

New York, Ny, Us

o Manage all the SF account to be the most productive pod in the country.o Conducted remote and on-site trainings for agencies.o Trafficking and managed over 30 campaigns weekly.o Troubleshooting campaigns during run time of campaign.o Generated and scheduled data metric reports for advertisers.o Strategized with Billing/Sales team for upsell.o Lead Kick Off Calls for upcoming campaign launches.

Southborough, Ma, Us

o Set up new campaigns and ensure current ones are running optimally until expiration.o Trafficking and Troubleshooting ads (JPEG, GIF, FLASH and 3rd Party Code)o Manage and support ad campaign from set up, to delivering performance insights and reporting.o Communicate clearly and efficiently with clients to troubleshoot issues, improvements and inquires.o Prioritize requests to complete task in an expedited and timely manner.