Meilinda . Email & Phone Number

Jakarta, Indonesia

Jakarta Selatan, Jakarta, Indonesia

Handling retail management, CPAS, and TopAds

Indonesia

GutVibe is a dummy business that provides healthy online catering services as part of the RevoU Project Performance Marketing Program.-Supervised strategy from planned to execution campaigns were met key performance metrics.-Adjusted search terms, analyzed budget spent, and reallocated budgets for modifications as needed.-Conducted A/B tested on different ad elements.-Redesigned the layout and navigation of the landing page, increased the conversion rate by 60%. -Solved troubleshoot due to technical issues such as circumvented systems and malicious software to ensure a smooth ran campaign.-Day-to-day optimization efforts in creative ads led to an impressive result, increased the CTR from 1.3% to 1.5% in just three days. Additionally, the campaign's total reach and link clicks increased by 42% and 60%, respectively.-Within three days of daily optimization efforts, the CTR increased from 4.7% to 7%, the cost per click (CPC) dropped by 14%, and generated high-quality leads.Achievement: Project Manager of Group Project Phase 1: Google Ads Project with a review point of 5/5 in commitment, 4.9/5 in communication and teamwork skills. The team ranked 3rd out of 6 groups on pitching day.

Kota Probolinggo, Jawa Timur, Indonesia

-Created an effective digital marketing plan that enhanced sales and customer satisfaction by analyzed consumer behavior and mapped out the marketing mix strategies of 4P, STP, and SWOT.-Managed Facebook and Instagram ad campaigns from planned to execution, which produced impressive results: an increase of 14% in Instagram followers, 352% in profile visits, over 1.7k account reach, and 150% in engagement within 4 days.

Bogor, Jawa Barat, Indonesia

Bogor, Jawa Barat, Indonesia

Instructed 75 students, provided a comprehensive comprehension of course material and practical experience with over 25 testing procedures. As a result, these students were able to troubleshoot common manufacturing issues, product defects, and understand their impact on end-users with an accuracy rate of over 90%.

Pemalang, Jawa Tengah, Indonesia

-Reviewed 25+ inspection data reports, analyzed 10+ test results, and examined other resources related to product quality issues.-Developed comprehensive recommendations for corrective action plans that addressed a total of 8 identified problems during the audits.

-Led product development, conduct market research, and developed product formulas based on the potential of available resources in the assisted villages.-Launched a new product and organized the Smart Community Movement and the Love of Fishery Products (GEMPITA) and the Fish Eating Movement (GEMAIK) a training program for 20-30 community members of the assisted village.

Bogor, Jawa Barat, Indonesia

-Led a finance team and collaborated directly with the event division to oversee the full spectrum of finance functions, reduced 40% of total project expenses, and increased 30% of profits.

Kota Probolinggo, Jawa Timur, Indonesia

-Coordinated with extension officers and other fisheries divisions to monitor the progress of over 20 Processing and Marketing Groups of Fishery Products (Poklahsar).-Assisted showcase activity of more than 20 UKM Fisheries products from Poklahsar.-Accomplished the registration process for more than 50 fishermen for the KUSUKA card program. The "Kusuka Card" is a card program designed to serve as identification for fishermen and can be used for various purposes, such as obtaining assistance and establishing group membership.-Educated fisheries and marine businesses to achieve growth and sustainability through product quality and safety development training, as well as assistance in the business licensing process.

Graduated Student, Digital Marketing

Completed a 12-Week Digital Marketing Program with an acceptance rate of less than 10%. Throughout the program, I learned from top.

Bachelor'S Degree, Fisheries

-Majored in Aquatic Product Technology. -My thesis research focused on the development of aquatic biotechnology products, specifically.

Education record