Mei Ling Loo Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Project management and client management for existing accountsResources allocation and scheduling of workloadPlanning of FY calendar against client’s budget and marketing plan

Shanghai City, China

Worked on luxurious brands Pernod Ricard China (Chivas), Sands China Ltd, FMCG brand Minute Maid Pulpy, as well as HSBC Shanghai.Achievement:Campaign Launches - Chivas∗ Successfully launched the month-long master brand event Chivas Collective, with the event agency and film production to capture the crucial moments of the event happenings, to be reviewed online∗ Launched campaign digitally via campaign site that drives awareness and traffic to the event.∗ Provided BTL engagement idea including working with creative to source for supplier and ensure production of the programmingCampaign Launches - HSBC∗ Launched annually campaign created globally and adapted locally via ATL, BTL as well as H5 mobile game. Using out-of-the box fun imagery, it successfully converted China’s perception of Golf being a game for the rich and increased weChat fan base. New Business:∗ Was part of the pitch team that won Sands China Ltd, end 2014∗ Pitched and won Porsche China end 2015

Shanghai City, China

Account Servicing & Business Development for Luxoom, a live communication enhancer, a specialist in translating complex messages into engaging, interactive and on-brand multimedia solutions.

Shanghai

Local brands CHANDO自然堂 (skincare) and Mayflower五月花 (tissue paper)∗ Analyses competitive market situation and consumers' insights, and proposing product positioning and communication strategy for new launch.Achievement: ∗ Launched new CHANDO Men’s line with TVC, print, advertorial & POSM∗ As the brand guardian, brainstormed 2012 communication with client and kicked off with CHANDO Olympics campaign. ∗ Provided opinion on Olympics team sponsorship ∗ Helped judged both PR and Digital pitches for the Olympics campaign, to ensure consistent campaign message is being used

Beijing

Sony Ericsson account (China market) ∗ Attend weekly Global WIP concall and provide client with global updates of happening and tools available for the China’s market usage or adaptation ∗ Provide 360degree solutions by adapting global creative for product launches, with localized retail activation and digital ideas for both mobile phone launches and retailers promotion during the hyper buying seasons∗ Worked with Retail Marketing consultant to provide Retail Marketing Solution – how to entice consumers right from the shop front and to eventually increase his purchase intention (Path to Purchase, Sell-in Kit and counter design refresh etc)Achievement:∗ Successfully launched a locally adapted product campaign with online homepage followed by a 8-cities roadshow tour, showcasing one of the world’s top 10 graffiti artist from Germany. Provided the entire roadshow toolkit as well as the liaison party to ensure smooth operation of the entire tour.Results: ∗ Campaign generate awareness with a high viewership of consumer uploaded videos of the tour: one video alone had over 440,000 views ∗ Over 11 million visits to the tour related social network pages (ie Kaixin 001, sina.com, some IT & mobile phone related websites) ∗ Drive trial of the launch product for Entertainment Unlimited: Yari (U100i) with over 20,000 people attended the events with over 15,000 product demonstrations undertaken

Beijing

Worked on Sony Ericsson (China market). Oversees a team of 5 including 1 SAM, 1 AM, 1 SAE and 2 AEs. Duties involve:-Adapting and localising global campaigns and extends campaigns with retail/event activation and online ideasConstant liaison with global office for campaign updates and material provisionCompetitive ReviewBudget ForecastAchievements:Assist in the creation of W595c campaign locally with celebrity endorsement. With key visual being shot in Taiwan and used across China, Hong Kong and Taiwan. Successfully localising global creative for C905c campaign with an innovative idea of using amateur photographers. Client executed into a PR event for the launch.