Meiling Zeng Email & Phone Number

Boston, Massachusetts, United States

●Worked as a project manager to successfully predict the trend of powertrain technology in heavy equipment industry.●Designed and implemented the schema of data collection, data cleaning, and sentiment analysis by Python and Google API; Extracted more than 100,000 comments by 10+ keywords related with 150+ companies; Generated sentiment scores for each comment; Utilized Tableau, R and Excel to create data visualization dashboard.●Successfully predicted the market of new energy powertrains; Improved the prediction accuracy by 75%.

Hangzhou, Zhejiang, China

● Aggregated unstructured data from 10+ sources using Python and SQL to build out the data and reporting infrastructure of a new product; led to 50000+ users’ growth and $1,000,000 in new revenue.● Analyzed data from 10000+ monthly active users and built user and product portrait to increase user stickiness towards product; increased average user engagement time by 2x and user retention rate by 20%.● Built Tableau dashboard to visualize core business KPIs (e.g., Monthly Product Revenue) to provide real-time insights into users and products, improving product renewal efficiency by 30%.● Built logistic regression and clustering models to help the SEO team to optimize recommendation algorithm system and identify potential customers from free trail users; lift the unpaid user conversion rate by 15%.● Collaborated with production operations, IT and sales departments to maintain manuals and SOPs.

Hangzhou, Zhejiang, China

Wenzhou, Zhejiang, China

●Operated foreign trade e-commerce business in mainstream online platforms●Analyzed online sales data; Designed and implemented promotional activities; Successfully boosted sales rate by 20%.

Master Of Science, Ms Business Analytics

Bachelor'S Degree, Social And Policy Science

Activities and Societies: Exchange student