• Leads sales, marketing and PR teams to develop annual sales, marketing and pr plans• Directs sales forecasting activities and sets performance goals accordingly.• Develops B2B business models and programs for customer acquisition and market development• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.• Meets with key clients, partners, sales representatives with maintaining relationships and negotiating and closing deals.• Develops and delivers presentations to key clients in coordination with sales representatives.• Analyzes and controls expenditures of division to conform to budgetary requirements.• Represents company at trade association meetings to promote products and services• Directs staffing, training, and performance evaluations to develop and control sales.• Directs channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.• Develops sales commission and incentive programs.• Reviews market analyses to determine customer needs, price schedules.• Monitor competitive and market activity and provide feedback to executive management team

• Developed commercialization plans to meet assigned projects and sales objectives including: product and application development, feasibility testing, pilot scale-up and manufacturing, partner development and marketing, industry outreach, and technology management.• Developed and expanded key textile stakeholder relationships, liaising with various stakeholders such as: academic institutions, industrial partners, scientists, external labs, funding organizations, etc. to help achieve client’s objectives• Provided textiles project guidance where appropriate to all relevant stakeholders• Evaluated and recommended business partnering opportunities• Lead and conducted textile project opportunity evaluations based on a variety of technical and commercial criteria. Collect the required information to evaluate project opportunities• Prepared and presented project recommendations and supporting materials to the client’s management team and steering committees as appropriate• Identified project risks and developed appropriate mitigation strategies and plans• Provided input to the contract negotiations and team's commercial discussions for projects• Provided sales and marketing guidance in the creation of tools and supporting materials to support client’s or partner’s objectives• Assisted other departments within organization to prepare manuals and technical publications.• Recommended or approved budget, expenditures, and appropriations for research and development work for relevant sales programs or projects

• Created and executed project work plans for company• Identified resources needed and assigns individual responsibilities.• Managed day-to-day operational aspects of a project and scope.• Reviewed deliverables prepared by team before passing to client.• Reviewed lab prototyping and in-field pilot projects for DNA authentication.• Ensured project documents are complete, current, and stored appropriately.• Liaised with Quality Assurance and Quality Control to ensure projects meet quality standards• Worked with Finance, Accounting and Purchasing departments to develop pricing models • Identified business development and "add-on" sales opportunities as they relate to a specific project.• Led proposal efforts including completing project scoping and assessments.• Maintained awareness of new and emerging technologies and the potential application on client engagements.• Possessed a thorough understanding of company and technological capabilities.

Marketing• Prepared and managed annual marketing plan• Designed and coordinated retail, direct marketing and internet initiatives.• Monitored and implemented product launches, promotional events, merchandising and assortment of direct marketing programs• Analyzed trends and results of marketing activities to maximize sales and facilitate new product development.• Maintained competitive activity reporting for key competitor brands• Liaised with the Creative and Website Team on development of marketing and sales collaterals• Developed forecasts for all basic, promotional, and new business• Oversaw the development and maintenance of internet and extranet sites• Reviewed all intellectual property relative to LAB21 brand• Managed marketing, customer service coordinators, account executives and account coordinators and interns on all projectsRetail• Prepared and coordinated launches for all new store openings (Bergdorf Goodman, Saks, Nordstrom, Parisian, and select dermatologist and physician offices).• Provided training of internal sales managers and store managers• Developed and oversaw annual promotional calendars and programming at retail or select doctor’s offices.Direct Marketing• Developed and managed direct mail campaigns and related marketing programs • Oversaw plans for in-home events, and relevant cosmetic events• Coordinated direct sales with internet launchesPublic Relations• Created and executed the annual public relations strategy and press briefs with US based PR agency, approval of co-op advertising• Oversaw all media communications to all national and local media points, TV and print media• Developed press collateral, video and website materials

Corporate Communications Manager, Long Island, New York • Created and delivered key corporate messages to media and investors • Managed all corporate communications materials including press releases, press kits, publications, presentations, and business proposals. • Organized seminars, conferences and other corporate events • Developed databases for all corporate communications materials