As a PR & Content Marketing Associate, I was responsible for:- Developed and implemented strategic communication through PR tools i.e. media pitch (features, articles, press releases, CEO & Company profile), PR campaigns, press conferences, brand and marketing activations i.e webinars & partnership, corporate communications.- Developed media documents i.e key messages, talking points, press releases, features, articles, media answers for interviews, etc.- Built and maintained good relations with media in 5 countries (SG, MY, HK, TH, ID)- Accommodated media request i.e. interview inquiries, collaboration, expert speakers.Key AchievementConducted virtual press conferences in Singapore, Malaysia, Thailand & IndonesiaPitched several stories to the media i.e CEO profile to Bloomberg Businessweek Hong Kong, Company Profile & Business Outlook to Business Times Singapore, PR Campaign Match Me If You Can to The Straits Times Singapore, Dating Industry trends to The Star Newspaper Malaysia

As a PR Consultant, I was responsible for:- Developed and pitched PR Plan (strategies, activities, key messages, etc) to the potential clients, produced post-event report, PR reports, media monitoring reports- Handled clients day-to-day and provided communication counsel- Maintained good relations with media and stakeholders (i.e government, community, KOL, influencers) on behalf of clients - Implemented communication strategies through PR tools i.e media pitch (CEO profiles), exclusive interviews, press releases, features, PR Campaign (product launch, CSRs), press conferences, brand and marketing activations, corporate communicationsKey AchievementLead PIC for overseas brand i.e Daewoong (South Korea) & Shure (USA)Arranged 1st Virtual Press Conference for #UngkapkanDenganOreo Campaign

As a PR Associate, I was responsible for:- Produced post-event report, PR reports, media monitoring reports- Handled clients day-to-day and provided communication counsel- Maintained good relations with media and stakeholders (i.e government, community, KOL, influencers) on behalf of clients- Implemented communication strategies through PR tools i.e. media pitch for talk show, PR campaigns (awareness campaign, CSRs, educational campaigns), press conferences, showcase, PR stunts, hearing sessions with governments, etc.Key AchievementInitiated a campaign activation #SedotanPlastikGakAsik for The Body Shop IndonesiaCoordinated hearing session with several ministries for the #ByeByePlasticBag campaign and movement in Bali

• Producing daily media monitoring on e-commerce issues and analyzing key message• Maintaining good relations with media and communities• Helping to organized off-air events such as brand activation events, Tokopedia 7th anniversary, media tours and campus visit