Meir Gross Email & Phone Number

Israel

• Responsible for marketing and digital activities across all channels, while managing large advertising and marketing budgets.• Leading and managing the marketing and business development team, including significant involvement in the sales process and increasing revenue.• Initiating and creating collaborations with companies and organizations for joint marketing activities, to maximize growth and profits.• Build smart customer journeys and personal creatives to maximize acquisition, by using advanced analysis tools.Key achievements: • Raising the conversion rate by 60% and lowering the CTA by 45%, over a two-year period.• Increasing the number of organic leads and calls by 54%, and doubling the number of direct searches in a period of one year.• In all types of media, the execution of campaigns led to increased exposure and conversation about the brand.

Netanya Area, Israel

Marketing and Digital Manager

• Managing the digital marketing and content strategy of the largest customers in the economy, while meeting the goals.• Cracking briefs and understanding the customer's needs from consumer insight to the sales floor.• In-depth understanding of media buying, PPC, social networking, and organic content that drives sales.• Initiate and lead creative campaigns to promote brand building, increase engagement with the brand, and reach returning customers.• Handle brand awareness, online reputation, and revenue-focused digital activities.• Managing a team of account managers while productively collaborating with agency departments

Isreal

• E-commerce site operation - the establishment of content pages, product catalog, and Structuring of sales processes.• Creation and implementation of marketing campaigns and automated guides to help customers reach the exact product and maximize revenue from site activity.• Analysis and monitoring of engagement processes on the site and social networks.• Collaborate with content contributors and writers to build a content strategy, to increase organic exposure (SEO).

Bachelor Of Arts (B.A.), Communication And Political Science

I learned the basics of the advertising industry. Advertising techniques and theories about the world of media. I took part.

Cx - Data Driven Customer Experience

Professional course for developing capabilities and strategy on managing the organization's data, assimilating and improving work.