Meity Purwaningrum Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Amsterdam Area, Netherlands

- Built a food start up company that creates boutique cultural cooking events and produces frozen Asian snacks to B2B clients.- Developed product recipes, conducted market research, and built the whole production systems.- Built the marketing strategy, business development, and sales through digital and face to face channels.

- Built product marketing strategy for all channels (digital, agency, bancassurance, direct marketing, telemarketing, and group business).- Conducted the whole product development activities (market research, product concept, distribution channels buy-in, marketing and training material, system readiness, launch implementation, post launch monitoring).- Led a team of MIS and Reporting with responsibility to supply reliable data as product and sales performance tracker.- As a member of the Senior Management Team, I worked closely with Country President and regional management for some strategic projects.

Jakarta

- Built product marketing strategy for some channels (digital, agency, bancassurance, direct marketing, and telemarketing).- Conducted the whole product development activities (market research, product concept, distribution channels buy-in, marketing and training material, system readiness, launch implementation, post launch monitoring).- Led a team of MIS and Reporting with responsibility to supply reliable data as product and sales performance tracker.- As a member of the Senior Management Team, I worked closely with Country President and regional management for some strategic projects.

Jakarta

- Built product marketing strategy for agency, bancassurance, and telemarketing channels.- Conducted the whole product development activities (market research, product concept, distribution channels buy-in, marketing and training material, system readiness, launch implementation, post launch monitoring).- Involved as an industry delegation in a micro insurance initiative led by the government.

Jakarta

- Built product marketing strategy for telemarketing channels.- Conducted the whole product development activities (market research, product concept, distribution channels buy-in, marketing and training material, system readiness, launch implementation, post launch monitoring).

Jakarta

- Conceptualized, developed, implemented, and managed the liabilities products (Current Account, Saving Account and Time Deposit) and the services related to the products.- Created and implemented marketing campaigns for all the liabilities products.- Conducted market research to cater customers’ needs and to keep the products stay ahead in the market.

Jakarta

- Worked in a team with consultants from Boston Consulting Group (BCG) to analyze existing processes and present a lean way of working – achieving savings and increasing efficiency.- Implemented a marketing program with a target to increase new customers and bill payment accounts partnered with a large local telecommunication company.- Involved in 72 new branch opening projects from the site selection until the branch opening implementation and monitoring.

Jakarta

- Learned about the products, services, networks, and day to day operations in the country’s biggest bank.- Developed a proposal of International Banking’s product development blueprint as part of my final assignment.