Developed first performance measurement and management system for CPD’s digital program, including defining key performance indicators for social, email, digital advocacy, and online fundraising and creating monthly tracking workflow, in order to consistently assess progress toward teamgoalsSpearheaded development of network-wide online to offline organizing strategy across CPD and its 53 affiliates, detailing multi-tiered ladder of engagement to activate everyday people and cultivate them into active movement leadersDrove organization-wide CRM recommendation and implementation process to streamline network organizing strategy. Process comprised of 5 month needs assessment of 7 internal departments, budget analysis, and evaluation of 5 digital advocacy CRMs, including Nation Builder, Action Network, Salsa, Every Action, and Action KitImplemented biweekly training bootcamp for staff and affiliates to learn basics about digital advocacy and organizing strategy to expand overall capacity and effectiveness across networkDeveloped and maintained project management workflow for 6 person Public Affairs team, averaging 10 active campaigns at a timeManaged team of two, including biweekly check-ins and weekly digital team meetingsContinued digital strategist duties as listed below

Collaborated with 3 person digital team to create and manage daily digital content for CPD’s 270K email subscribers, 135K social followers, and website, increasing followers by 69.6% and raising $78K through online fundraisingManaged digital strategy for economic justice, immigrant justice, Puerto Rico recovery, healthcare, Wall Street accountability and corporate responsibility campaigns at fast-paced national advocacy organization. Strategies included social media, email, graphic design, microsites, and videoLed #BackersofHate digital advocacy campaign to demand leading banks stop financing private prisons and detention centers, resulting in 10K emails to targets and ultimately Well Fargo, JP Morgan Chase, U.S. bank divesting from the industryDesigned and implemented national distributed action campaign for #1YearAfterMaria Puerto Rico campaign, including microsite design, video production, social and email campaign. Campaign totaled 42 actions, 15.7M twitter impressions and 9M accounts reachedDesigned digital promotion and livestream strategy for the #JustRecovery Hurricane Relief Day of Action in DC, totaling 500+ in-person participants and 3500 livestream views

Conceptualized first brand strategy for fast-growing social enterprise, crafting smart and targeted messaging for wide range of audiencesEstablished digital marketing strategy, including blogs, social, video, email, and website, and managed all platforms to increase reach and brand awarenessDeveloped 20+ compelling marketing assets, including logos, PowerPoints, one pagers, templates, and style guides, ensuring brand consistencyProduced 7 multi-stakeholder video testimonials to showcase client stories, program impact, and uplift social good partnersIncreased operational efficiency by designing and facilitating 10+ trainings on Google application and social media best practice

Overhauled sophomore volunteer leadership program, ultimately increasing retention by 107%, achieving 91% student satisfaction, and building sense of community among 85% of studentsConstructed, implemented, and monitored automated weekly dashboard, semester exit surveys, and overarching program logic model to assess program impact and inform improvementsDeveloped and co-facilitated 14+ 2-hour biweekly leadership development seminars on interlocking issues of social, racial, and gender justice, participatory leadership, and professional development for 60+ students each yearBuilt and maintained strong relationships with 30+ community leaders to source guest facilitatorsInitiated collaborative partnership with CAS Alumni Network for CCP alumni mentorship program, producing 100+ student-alumni mentorships

Developed College Uncomplicated YouTube Channel with mission to help students get in and survive college through various informational video series Planned and executed communications calendar by researching series topics, approaching and coordinating guest hosts, presenting information in episodes, and post-productionEngaged and answered questions from audience on various social media platforms - YouTube, Facebook, Twitter, Pinterest, & Tumblr

Revamped social media platforms by developing and implementing a cohesive social media strategy to increase visibility and traffic - platforms include Facebook, Twitter, Google +, Pinterest, YouTubeProduced video and audio content including live webinar and webcasts, podcasts, and promotional videosProvided social media training to division employees to increase company-wide engagement, overall brand visibility, and customer service

Conceptualized overarching program concept to provide students with a method to advance their critical thinking skills and provide ample test preparation needed for future success. Program includes 3 subprograms and classes that extend from 3rd to 10th gradeDeveloped job descriptions, hired and trained all program staff, and oversaw all program operationsSpearheaded marketing efforts, recruited and managed high school marketing interns, and created social media presenceOverhauled center's website to create more coherent branding and communications strategy

Devised and executed clear, coherent communications plan of marketing deliverables that coincided with overall program calendarRevamped organization's social media outlets, largely focusing on conceptualizing, producing, directing, and editing informational video series for organization's YouTube channelAssisted with development, execution, and volunteer management of large-scale fundraising events of 250+ attendeesMaintained donor profiles and accurately maintain donor databaseAssisted with donor stewardship activities including site visits and writing donor acknowledgment letters for Director of DevelopmentResearched potential individual, foundation, and corporate donors