• Develop and manage lead generation marketing campaigns, driving MQLs to the sales team• Led digital marketing team to improve website user experience and increase website traffic by 31% while increasing online conversions by 50%• Develop and manage the US and international digital marketing budget, review with finance expenditures in support of company objectives• Manage industry-related content in collaboration with employee communications and thought leadership team to promote companies KOLs through traditional and digital mediums to drive earned media• Increase user engagement and digital leads through digital paid advertising • Direct market research to determine trends and opportunities in key markets, analyze competitors, and product performance to drive profitability• Develop user persona and personalized/segmented journeys across all company digital and traditional mediums to increase producer engagement and production goals• Led website team to provide technical knowledge and analysis of specialized applications and systems for identifying and investigating application issues, performing root cause analysis, and implementing action resolutions• Lead digital integration across all digital mediums, including Survey Monkey, Salesforce, Pardot, SharePoint, Seismic, and company portal. • Partner with VP and SVP to drive marketing strategy on digital brand presence, product development, product management, and cross-market promotion• Establish key performance metrics considering industry best practices to benchmark and evaluate marketing performance analytics

• Oversee cross-functional marketing team while conserving departmental budget by 15% year over year through coaching and building key competency areas and reducing agency expenditure• Increased website traffic by 60% year over year through SEO and organic social media marketing efforts• Directed all public relations (PR) activities: media pitches, news releases, and media coverage, and increased media value by 150% year over year• Developed and executed 15+ integrated marketing campaigns, alongside the sales team, to generate marketing qualified leads, driving 20+ niche inbound leads month over month, equating to 70% ROI• Directed all brand management standards, style guides, and marketing creative, resulting in 10 + creative awards• Collaborated partnership with the State of Texas agencies to drive state initiatives for seniors• Implemented company rebranding initiative based on market research, target audience demographics, and company values• Established the facilitation of 30+ corporate events: grand openings, groundbreakings, sponsorships, and leadership retreats, as well as, key marketing trade shows.• Presentation speaker on marketing/digital marketing healthcare trends at Texas Health Care Association annual conference• Partner with COO and President to assemble and execute strategic marketing plans, while developing marketing roadmap• Supported C-level leadership team to review marketing documentation for legal transactions: mergers/ acquisitions and RFPs, and to implement marketing policies and procedures that met state and federal laws

• Operated and executed 10+ media plans for regional and national B2B and B2C accounts• Performed off-page and on-page SEO initiatives, using Google Console, Google Analytics, Moz, and SEM Rush, to increase organic rankings and website traffic for healthcare clients by 15% quarter over quarter• Increased website traffic by 50% month over month for healthcare clients by revising content marketing strategy and partnering with the media relations team• Generated 30+ niche marketing qualified leads, monthly, for healthcare clients using tested SEM and social media ads• Maintained media relationships and negotiated 30+ paid advertising contracts with regional and national media outlets to secure prime advertising space within print, radio, television, outdoor, and digital channels

• Capitalized ROI by identifying strategic marketing niches, in partnership with the sales team, for clients that resulted in a 50% increase year over year• Negotiated contracts with media outlets to secure prime advertising space at a conservative cost, cutting agency media costs by 20% year over year• Performed thorough media market research and competitive analysis to effectively purchase media and communicate service and product value proposition• Worked with the creative team to develop marketing campaigns for each media channel: social media, television, radio, print, and outdoor media• Built business relationships for future media pitches, press conferences, and client services

• Produced press releases for clients• Updated PR contact and publication lists• Completed conversational calendars for social media pages• Exercised content marketing efforts to expand the agency's capabilities