Oversee all brand and creative aspects, expertly aligning the brand’s voice with our marketing and sales strategies to ensure a cohesive and impactful narrative across all channels. I have also been instrumental in spearheading a transformative digital marketing strategy, focusing heavily on increasing engagement and conversion through a multifold paid and organic approach. Email Marketing Excellence: Strategize email marketing by research backed industry best practices to craft email calendars and automated flows with engaging email content, segmentation, A/B testing, resulting in exponential 2x growth.UX Design: Work with cross-functional teams to enhance the brand's ecommerce platform, focusing on a seamless user experience and drive conversions.Copy Creation: Develop engaging copy for various digital platforms, contributing to the brand's cohesive marketing strategyStrategic Social Media Marketing Initiatives: Develop and implement data-driven (GA4) paid admarketing strategies that have consistently enhanced brand profitability and customer engagement across channels such as Meta, Pinterest, Tiktok, Youtube aligning with both the brand's vision and customer expectations.Partnership for Content Creation: Collaborate seamlessly with cross-functional teams across internal content strategists and external agencies to develop requisite assets, A/B test suitably across channels and create content on the go for digital campaigns, spanning across various channels email, social media, and paid campaigns.AI-Enhanced Content Strategy: Utilized advanced Gen AI tools to generate innovative content and marketing strategies, enhancing engagement and personalization across various digitalplatformsMarket Research & Analysis: Market research to identify emerging trends and customer preferences to arrive at informed marketing strategy.Campaign Management & Analytics: Manage multi-channel marketing campaigns, monitor metrics and optimize ROI

*IB certified Visual Arts Teacher for Grades 11-12*IGCSE Art & Design teacher for Grades 9-10 with experience in handling exam grades, submitting portfolios for assessment

*UI/UX design, digital media, prototype testing in cross functional platforms, user research, backed by analytical and empirically conducted research*Applying the art of communication for the most intuitive user experience and user journeyDigital design creatives which are user-centric for social media campaigns, internal and external communication about product launches, brand positioning and meeting brand requirement*Working independently while providing integrated business and marketing solutions which are creative as well as analytical in nature*End to end design solutions ranging from client liaison, collaborating with different stakeholders through the project, ideation, workflow management, designing brand guidelines, production and final delivery*Establishing compelling social media presence across various platforms such as Facebook, Instagram, Twitter, Pinterest, Email campaigns*Provide quick turn around solutions across multiple projects simultaneously without losing sight of timeframes and deadlines*Work with culturally and geographically diverse clientele*Excellent stakeholder management skills developed by working directly with small business owners, team managers, employees, junior designers, printing team members*Story telling ability reflected in the range of other design services including print design, packaging design, publishing design, content creation

*Independently handling design projects from start to finish*Client Management and developing a good rapport through the course of a project*Hand on experience working on an educational software for Cerebral Palsy - UI design and communication graphics *End to end design processes like ideation, presentations to client, production supervision all done independently*Goal oriented approach by meeting deadlines stringently*Worked with short deadlines and produced excellent results under pressure*Handled a wide variety of design projects including brand identity, stationery, brochures, packaging, interior and exterior signage, exhibitions, illustrations, websites, company presentations, GUI design etc

*Worked on the animation project on an international software called ToonBoom Solo*Extensive redrawing and illustrations based on original sketches by a rural artist*Worked with a team spread over 3 cities*Worked with great attention to details as an illustrator and a designer*Researched a variety of Indian craft forms for reference