Consult with professional and collegiate athletic organizations on brand development, creative design, and new media strategy to increase ticket sales, advertising and licensing revenue, brand recognition, social media following & engagementPast and current clients IncludeNBA, Bleacher Report, WNBA, Big Ten Network, Under Armour, Phoenix Suns, Cleveland Cavaliers, University of Michigan, Northwestern University, Southern Methodist University (SMU), University of Delaware, Seton Hall, Ohio Machine (Professional Lacrosse)

Provide high-impact visual storytelling graphics for the league’s 100+ million social media following on multiple platforms including Facebook, Instagram, and Twitter as a member of NBA social media & digital media team Conceive, develop, and edit creative content for multiple annual marquee projects including the NBA Draft, NBA Finals, All-Star Weekend, NBA-TV, and NBA on TNT to ensure unified branding and consistent messaging across all media outlets

Oversee and manage Roc Nation Sports digital team that develops digital & social strategy, social content, marketing & creative.

MLS Social and eMLS (esports) social content lead.

Develop and oversee the execution of department’s creative, digital, social media strategy, licensing, brand development and visual brand positioning.Manage team of creative staff to produce digital, print, and video marketing and promotional materials resulting in creating over 1,000 video, digital, print and in-arena marketing pieces, and recognition as “Best in the Nation” from NACMA.Grew licensing program by overseeing product approvals of over 10,000 design submissions from over 200 licensees ensuring quality and consistency. Identified new online store vendor resulting in 300% increase in revenue YOY from previous provider and a 10% increase in licensing revenue, growing business to more than $1.1M in sales from previous year. Establish and maintain strategic brand marketing relationships with external constituents including IMG, Fox, ESPN, Under Armour, Madison Square Garden and CBS College Sports, which resulted in securing a new $2M Nissan sponsorship agreement after creating and pitching a complete brand campaign to IMG.Lead team to a national collegiate record, 16 marketing and advertising awards in three years, given out by the National Association of Collegiate Marketing Administrators (NACMA). Awards include Gold Awards for Best Revenue Generation idea, Revenue Generating video, Poster Design and Static Display Advertisement.

Won multiple Awards under leadership including, 2016 – Silver Re-Targeted Marketing Online Sales Piece (NACMA), 2016 Bronze – Season Ticket Sales Campaign (NACMA), 2016 Bronze – Best Video Board Segment (NACMA), First Place for Best Cover for Men’s Basketball Media Guide in 2015 from CoSIDA, and 2013 Gold – Best Display Ad (NACMA)Developed athletic brand guide including game day programs and mobile applications, social media content, posters, schedule cards, newspaper ads, static and flash web-ads, environmental signage, and content for official athletic website and branding for email campaigns resulting in significant increase in ticket sales while exceeding departmental goals Created St. John’s University Athletics email database from scratch and grew to over 70,000 fans with 30% open rate

Primary media contact for the Mariners 20-varsity sports.Increased media attention of the NCAA tournament bound men’s lacrosse team.Responsible for writing post game releases, stats, PA announcing and other game management tasks.Designer on all athletic brochures, media guides and other graphic needs for USMMA.