Michelle Keyser Email and Phone Number
As a marketing professional with an entrepreneurial approach to business I am motivated by a challenge and when working with other professionals in a mutually mentoring environment. I have learned that if you aren’t learning something new every day you’re cheating yourself. Building multifaceted campaigns incorporating elements from social media, marketing communications and database marketing (to name a few) often means multiple balls in the air at once. My strong leadership and organizational skills have proved to be an asset in keeping me on task, time and budget. I am not afraid to get down and dirty and get out into the field to learn about the competition or new industry trends. I am often asked what it takes to be successful in my field. For me it is having a great sense of humor and a strong belief in what I do. Specialties: Regional strategies, digital and social media campaigns, integrated campaigns, branding and direct response/inquiry generating marketing, healthcare industry marketing, education industry marketing, attention to detail, project management, strong public speaking and presentation skills
Touchpoint Medical
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Marketing ManagerTouchpoint Medical Jan 2022 - PresentOdessa, Fl, UsResponsible for developing and executing all marketing strategies to meet business growth and profit objectives for TouchPoint Healthcare in the Americas region. Collaborate closely with internal and external stakeholders to develop plans, align strategies and tactics. Responsible for building the brand foundation, engaging end users and decision makers through multi-channel marketing campaigns and monitor the effectiveness of programs. -
Director, Content And Social Media MarketingDirectivegroup Apr 2015 - Dec 2022Tampa, Florida, UsResponsible to assure all online advertising solutions meet the needs of our current and target client base. This includes but is not limited to developing marketing strategies and programs to support the short and long term goals of clients. -
Regional Marketing ManagerRasmussen College Mar 2009 - Apr 2013Bloomington, Mn, UsResponsible for creating and implementing marketing plans across 24 campuses to support professional education initiatives in the corporate channel. Provides marketing support for graduation and alumni services as well as awards and recognition programs for students.• Increase system-wide enrollment referrals from 16% to 20% of the start • Enrolled leadership and key campus stakeholders to gain broadscale alignment and focus as a key college initiative• Direct the marketing and communication plans for our system wide career and networking expo by increasing student and alumni participation by up to 38% year over year• Recognized by College officials as lead marketing resource for all external-facing promotional campaigns within the career services and corporate development channels• Increase SEO results by as much as 26% YOY through rewrite of campus web pages, blogging and linking -
Direct Response Marketing ManagerCcs Medical May 2008 - Mar 2009Dallas, Texas, UsTrusted to lead all direct response marketing initiatives including message and content creation for 500,000 – 1,000,000 pieces a month as well as scripting, casting and production of DR TV spots• Managed Corporate Services team of five• Led initiative to increase SEO and pay per click campaigns through redevelopment of key words and ad placement -
Marketing ManagerScc Soft Computer Apr 2004 - May 2008Clearwater, Fl, UsMarketing Manager Promoted to Marketing Manager for increase in responsibilities and to lead a team of four in new marketing initiatives• Managed four associates keeping track of deadlines, time-off, and other HR issues• Coordinated department training and team building sessions• Ensured consistency in marketing and PR messages -
Public Relations And Event Planning ManagerGmac Global Relocation Services Jul 2000 - Jan 2004UsIncrease exposure in trade magazines and national papers including USA Today and the Asian Wall Street Journal by developing relationships with reports and editors and pitching relevant, timely stories. Position leadership team as subject matter experts. Plan national tradeshows and customer appreciation events. -
Marketing Communications ManagerFountain Technologies Mar 1998 - Jun 2000Manage team of seven including designers and copywriters. Develop marketing campaigns for print and Internet advertising. Create concepts for new website and direct mail pieces. Manage tradeshows.
Michelle Keyser Education Details
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Norwich UniversityGeneral -
University Of DaytonMarketing
Frequently Asked Questions about Michelle Keyser
What company does Michelle Keyser work for?
Michelle Keyser works for Touchpoint Medical
What is Michelle Keyser's role at the current company?
Michelle Keyser's current role is Innovative, strategic marketer looking to take your business to the next level.
What schools did Michelle Keyser attend?
Michelle Keyser attended Norwich University, University Of Dayton.
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