Michael Kline Email & Phone Number

You have a small team and a small budget, there's only 24 hours in a day, you can't add FTE's, and the company still has goals to meet. So how do you promote your product and drive sales when your resources are limited?It can be done! From 2005 - 2020, I led marketing at an association that grew from $3M to $9M in annual revenue with a marketing budget that never exceeded 5%. You can do the same thing and I can help you figure it out!

Alexandria, Va, Us

Director of Communications for ASA and Managing Director for the ASA Foundation. Provide strategic direction and tactical support for marketing and communication projects and, leadership for the foundation board (FASA). Host of the ASA Podcast.Projects included:• Lead communication strategy• Manage 501(c)(3) foundation (FASA)• Grant writing• Promote education and events.• Publish monthly journal (The Contractor’s Compass)• Develop lead generation strategies• Manage social media• Content marketing• Wordpress development

Houston And Pittsburgh, Us

Sr. CX executive for $45M nonprofit global society of 40,000 engineers, painting contractors, and technical experts in corrosion and industrial protective coatings, formed by the merger of SSPC: The Society for Protective Coatings and NACE International. Responsibilities included: establishing and building the CX practice to support growth and improve corporate reputation; leading cultural transformation around customer-centric philosophy; supporting merger activities via engagement with transition teams; leading the Membership Department and Customer Service Department with a combined annual budget of $6M.• Created new AMPP brand identity with Marketing Director, key members, and external agency.• Oversaw development and launch of newly combined Corporate and Individual Membership programs.• Increased CSAT of Customer Service Team from 86% to 93% during FY 2021. Implemented Net Promoter Score (NPS) as a KPI in 2022.• Partnered with Project Management group on ISO 9001 quality initiatives.• Initiated Diversity, Equity, and Inclusion study to determine constituent diversity and engagement.• Worked with Board of Directors and Program Committees.

Pittsburgh, Pennsylvania, Us

Sr. Marketing and Technology executive for $10M nonprofit global society of 11,000 craftworkers, painting contractors, and coating inspectors supporting the industrial protective coatings industry. Responsibilities included leading the Marketing, IT, and Events departments; strategic and tactical engagement in branding, marketing, corporate communications, public relations, social media, and business development; strategic and tactical guidance on technology implementation and practices. Previous titles include Director of Marketing and Marketing Specialist.Key Achievements:• Develop communication strategy targeting international audience (400k people) of two associations to increase awareness of potential merger and encourage people to vote. 90% of voters voted in favor.• Deploy inbound marketing program and content development strategy for lead generation resulting in 4x increase in leads and $500k increase in revenue.• Implement Account Based Marketing program with Membership Department targeting 1,000 corporate members and increasing cross-selling by 15%. • Adopt agile processes to streamline marketing and IT projects. Improved output by 50%.• Own and manage digital presence including websites, e-commerce, video, and podcasts.• Own and manage corporate communications including newsletters and social media.• Create Business Development program focusing on North America, Asia Pacific and South America.• Product development including: Tradeshows - Coatings+ (2018), DoD CorrCon (2017), GreenCOAT (2011), PACE (2005); Membership loyalty program - Flex Points; Certification programs - PCI, MCI.• Revenue increases during my tenure: 54% in corporate revenue, 79% in event sponsorship, 25% in organizational membership, 30% in individual membership.• Managed staff, tools and processes engaged in daily operation of SSPC including NetSuite, CRM, ERP, AMS, LMS, User Support, Mobile Apps, Print Shop, Software, Hardware, AV Systems, and Telecommunications.

Pittsburgh, Pennsylvania, Us

Marketing and promotion of SSPC programs including Membership, Professional Training & Certification, Contractor Certification (QP) Programs, SSPC MarketPlace, and the Annual SSPC Conference/Trade Show. Includes branding, business development, public relations, membership sales, trade show and conference production and sales, training and certification promotion, web site content, and social media. Previous title includes Marketing Specialist.

Grok Technology was a Wi-Fi networking startup with the goal of installing wide area wireless networks in hotels, airports and city neighborhoods.Primary responsibilities: Develop and implement corporate marketing strategy; Budget planning and management; Direct public relations efforts; Product research and pricing; Perform competitive analysis; Market development; Develop corporate websites and Intranets; Deliver funding presentations.

eToll was a Marketing Application Service Provider startup that provided website development, hosting and transaction services to clients like American Express, Fujitsu, Siemens, TGI Friday's and the Pittsburgh Penguins.Primary responsibilities: Develop and execute corporate web strategy; Implement online marketing and branding strategies; Design and code corporate and client websites; Integrate offline marketing with online programs (websites, email marketing); Develop custom websites for eToll corporate promotions; Develop product specifications and online marketing content.

KTA is a consulting/engineering company that specializes in providing professional services to the protective coatings industry, including coatings inspection, laboratory services, project specifications, and failure analysis, among others. Previous titles include Business Development Specialist and Coatings Inspector.• Develop and manage marketing budgets; Direct advertising and public relations; Manage trade show programs and meetings; Create and publish employee and client communications, including newsletters, e-mail, and web sites; Website development and content; Direct on-line marketing programs; Manage Internet development; Manage e-commerce projects• Deliver sales presentations; develop proposals • Perform inspection of in-process painting projects on bridges and storage tanks; Perform coating assessments on painted steel structures, including bridges, water tanks, power plants, and pulp and paper mills; Proofread and edit technical articles