Michael Kline Email & Phone Number

You have a small team and a small budget, there's only 24 hours in a day, you can't add FTE's, and the company still has goals to meet. So how do you promote your product and drive sales when your resources are limited?It can be done! From 2005 - 2020, I led marketing at an association that grew from $3M to $9M in annual revenue with a marketing budget.

Alexandria, VA, US

• Director of Communications for ASA and Managing Director for the ASA Foundation. Provide strategic direction and tactical support for marketing and communication projects and, leadership for the foundation board.
• Lead communication strategy
• Manage 501(c)(3) foundation (FASA)
• Grant writing
• Promote education and events.
• Publish monthly journal (The Contractor’s Compass)

Houston And Pittsburgh, US

• Sr. CX executive for $45M nonprofit global society of 40,000 engineers, painting contractors, and technical experts in corrosion and industrial protective coatings, formed by the merger of SSPC: The Society for.
• Created new AMPP brand identity with Marketing Director, key members, and external agency.
• Oversaw development and launch of newly combined Corporate and Individual Membership programs.
• Increased CSAT of Customer Service Team from 86% to 93% during FY 2021. Implemented Net Promoter Score (NPS) as a KPI in 2022.
• Partnered with Project Management group on ISO 9001 quality initiatives.
• Initiated Diversity, Equity, and Inclusion study to determine constituent diversity and engagement.

Pittsburgh, Pennsylvania, US

• Sr. Marketing and Technology executive for $10M nonprofit global society of 11,000 craftworkers, painting contractors, and coating inspectors supporting the industrial protective coatings industry. Responsibilities.
• Develop communication strategy targeting international audience (400k people) of two associations to increase awareness of potential merger and encourage people to vote. 90% of voters voted in favor.
• Deploy inbound marketing program and content development strategy for lead generation resulting in 4x increase in leads and $500k increase in revenue.
• Implement Account Based Marketing program with Membership Department targeting 1,000 corporate members and increasing cross-selling by 15%.
• Adopt agile processes to streamline marketing and IT projects. Improved output by 50%.
• Own and manage digital presence including websites, e-commerce, video, and podcasts.

Pittsburgh, Pennsylvania, US

Marketing and promotion of SSPC programs including Membership, Professional Training & Certification, Contractor Certification (QP) Programs, SSPC MarketPlace, and the Annual SSPC Conference/Trade Show. Includes branding, business development, public relations, membership sales, trade show and conference production and sales, training and certification.

Grok Technology was a Wi-Fi networking startup with the goal of installing wide area wireless networks in hotels, airports and city neighborhoods.Primary responsibilities: Develop and implement corporate marketing strategy; Budget planning and management; Direct public relations efforts; Product research and pricing; Perform competitive analysis; Market.

eToll was a Marketing Application Service Provider startup that provided website development, hosting and transaction services to clients like American Express, Fujitsu, Siemens, TGI Friday's and the Pittsburgh Penguins.Primary responsibilities: Develop and execute corporate web strategy; Implement online marketing and branding strategies; Design and code.

• KTA is a consulting/engineering company that specializes in providing professional services to the protective coatings industry, including coatings inspection, laboratory services, project specifications, and failure.
• Develop and manage marketing budgets; Direct advertising and public relations; Manage trade show programs and meetings; Create and publish employee and client communications, including newsletters, e-mail, and web.
• Deliver sales presentations; develop proposals
• Perform inspection of in-process painting projects on bridges and storage tanks; Perform coating assessments on painted steel structures, including bridges, water tanks, power plants, and pulp and paper mills.