- Fractional operations management for solopreneurs and small-ish teams- Process optimization, documentation, and training- Removing roadblocks and getting ideas from your brain into action

- Led the account management team, overseeing complex client implementations from start to finish, including initial design phase (Blueprint) and upsell strategy for all clients.- Maintained a high NPS score of 9.2, managed an average of 22 clients simultaneously, and consistently achieved a utilization rate above 85%.- Independently designed, created, built, and maintained the ZenPilot Training Center, featuring over 10 hours of recorded training materials, 100+ FAQ articles, and daily cohort calls for clients at various implementation stages.- Served on the leadership team, contributing to strategic decision-making and cross-functional alignment, improving project management outcomes for 4 core business offerings.- Managed a portfolio of strategic accounts collectively worth an average of $800,000 at any given time, the highest combined value among team members.

- Developed and implemented a complex but cohesive content strategy across multiple touchpoints to enhance brand storytelling and optimize the customer journey, resulting in improved customer engagement and satisfaction.- Streamlined content creation processes across various touchpoints for 600+ product pages, including product descriptions, ad copy, and manuals, ensuring consistent brand messaging and channel-appropriate communication to support the customer journey.- Conducted customer research using methods such as customer intercepts, data analysis, and online review monitoring to gather insights into customers' needs and expectations for products and services.

- Conducted comprehensive SEO analysis and provided data-driven recommendations to optimize organic search ranking, improving user acquisition on 300+ product pages.- Developed and executed a strategic promotional calendar for blog posts, email, and social media channels, streamlining content distribution and ensuring consistent brand messaging.- Collaborated with cross-functional teams, including purchasing, e-commerce, and sales, to plan and execute full-funnel marketing initiatives, fostering alignment.

- Implemented HubSpot and leveraged analytics tools to measure site traffic, generating data-driven insights to optimize marketing campaigns, email marketing, thought leadership, and social media strategies for improved operational efficiency.- Designed, executed, and managed marketing campaigns that effectively promoted technology offerings in healthcare, energy, and financial spaces, streamlining go-to-market processes and ensuring alignment with overall business objectives.- Led a team of four in a successful rebranding effort to consolidate three brands into one, showcasing strong project management skills and the ability to drive operational efficiency through strategic initiatives.

- Managed digital marketing campaigns utilizing digital banner ads, email marketing, SEO, and PPC campaigns, tracking ROI and driving revenue with a $150,000 budget.- Collaborated with the Director of Sales and Director of Revenue Management to establish and implement a comprehensive marketing strategy, continuously adapting to market demand post-opening to optimize performance and drive business growth.- Developed and maintained website content and imagery, ensuring accurate and up-to-date information to support seamless customer experiences.

- Managed marketing operations for a 94-room celebrity-owned resort, spa, and restaurant with a $130,000 budget, ensuring optimal resource allocation and cost-effective solutions to drive business growth.- Developed and implemented locally focused marketing programs to drive incremental annual sales in food & beverage and spa outlets, leveraging data-driven insights to optimize revenue generation and operational efficiency.- Streamlined email marketing processes by designing and delivering content to the corporate marketing agency for distribution to the guest database, improving communication efficiency and ensuring consistent brand messaging.