Maggie Mcclure 🪄 Email & Phone Number

Knoxville, Tn, Us

Knoxville, Tennessee, United States

- Fractional operations management for solopreneurs and small-ish teams- Process optimization, documentation, and training- Removing roadblocks and getting ideas from your brain into action

- Led the account management team, overseeing complex client implementations from start to finish, including initial design phase (Blueprint) and upsell strategy for all clients.- Maintained a high NPS score of 9.2, managed an average of 22 clients simultaneously, and consistently achieved a utilization rate above 85%.- Independently designed, created, built, and maintained the ZenPilot Training Center, featuring over 10 hours of recorded training materials, 100+ FAQ articles, and daily cohort calls for clients at various implementation stages.- Served on the leadership team, contributing to strategic decision-making and cross-functional alignment, improving project management outcomes for 4 core business offerings.- Managed a portfolio of strategic accounts collectively worth an average of $800,000 at any given time, the highest combined value among team members.

Knoxville, Tennessee, United States

- Developed and implemented a complex but cohesive content strategy across multiple touchpoints to enhance brand storytelling and optimize the customer journey, resulting in improved customer engagement and satisfaction.- Streamlined content creation processes across various touchpoints for 600+ product pages, including product descriptions, ad copy, and manuals, ensuring consistent brand messaging and channel-appropriate communication to support the customer journey.- Conducted customer research using methods such as customer intercepts, data analysis, and online review monitoring to gather insights into customers' needs and expectations for products and services.

Knoxville, Tennessee, United States

- Conducted comprehensive SEO analysis and provided data-driven recommendations to optimize organic search ranking, improving user acquisition on 300+ product pages.- Developed and executed a strategic promotional calendar for blog posts, email, and social media channels, streamlining content distribution and ensuring consistent brand messaging.- Collaborated with cross-functional teams, including purchasing, e-commerce, and sales, to plan and execute full-funnel marketing initiatives, fostering alignment.

Knoxville, Tennessee Area

Knoxville, Tn

- Implemented HubSpot and leveraged analytics tools to measure site traffic, generating data-driven insights to optimize marketing campaigns, email marketing, thought leadership, and social media strategies for improved operational efficiency.- Designed, executed, and managed marketing campaigns that effectively promoted technology offerings in healthcare, energy, and financial spaces, streamlining go-to-market processes and ensuring alignment with overall business objectives.- Led a team of four in a successful rebranding effort to consolidate three brands into one, showcasing strong project management skills and the ability to drive operational efficiency through strategic initiatives.

Knoxville, Tennessee Area

Knoxville, Tennessee Area

- Managed digital marketing campaigns utilizing digital banner ads, email marketing, SEO, and PPC campaigns, tracking ROI and driving revenue with a $150,000 budget.- Collaborated with the Director of Sales and Director of Revenue Management to establish and implement a comprehensive marketing strategy, continuously adapting to market demand post-opening to optimize performance and drive business growth.- Developed and maintained website content and imagery, ensuring accurate and up-to-date information to support seamless customer experiences.

Vero Beach, Fl

- Managed marketing operations for a 94-room celebrity-owned resort, spa, and restaurant with a $130,000 budget, ensuring optimal resource allocation and cost-effective solutions to drive business growth.- Developed and implemented locally focused marketing programs to drive incremental annual sales in food & beverage and spa outlets, leveraging data-driven insights to optimize revenue generation and operational efficiency.- Streamlined email marketing processes by designing and delivering content to the corporate marketing agency for distribution to the guest database, improving communication efficiency and ensuring consistent brand messaging.

Vero Beach, Florida

Fayetteville, North Carolina Area

Remote

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Graduated Cum Laude with Honors a 3.57GPA. Minor in Humanities, Business, and Theater.

Theater, Theatre/Theater